What is Marketing? What is marketing? If you were to have asked me that question before I started this class‚ I would have likely answered that marketing is “advertising and selling products”. I now realize that advertising and selling makes up only a portion of marketing and that there are other components as well. Listed below are other components in marketing: • Identifying and understanding customer’s wants and needs • Understanding the marketplace • Customer-driven marketing strategy
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related to ethics within the organization. In other words‚ it is a written set of guidelines issued by and organization to its workers and management to help them conduct their actions in accordance with its primary values and ethical standards. It is important to ensure that the employees follow the code of conduct. Chipotle for example has a code of conduct that must be followed to support day to day decision making. Their code of conduct includes an integrity statement‚ anti-discrimination‚ harassment
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viral marketing understanding the concepts and benefits of viral marketing WHITE PAPER W H I T E PA P E R : V I R A L M A R K E T I N G TAblE of ConTEnTs The concept behind viral marketing .................................................................................3 word-of-mouth ................................................................................................................3 enter the internet .....................................................................
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knowledge on whether the services are helpful to the customers‚ if they are provided in time‚ if the customers are informed in hand about the services and many such things. Physical (evidence) - It refers to the experience of using a product or service. When a service goes out to the customer‚ it is essential that you help him see what he is buying or not. For example- brochures‚ pamphlets etc serve this purpose. To understand this concept better let’s analyse 7 Ps of Burger King- 1 P: Product: Veg
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(defined as targets assigned and accepted by the management and maintenance department)‚ strategies (defined as a management method in order to achieve maintenance objectives)‚ and responsibilities and implement them by means such as maintenance planning‚ maintenance control and supervision‚ and several improving methods including economical aspects in the organization. The term ‘maintenance’ means to keep the equipment in operational condition or repair it to its operational mode. Main objective
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What is strategic management? What are the roles of mission and vision statements in strategic management? Can an organization have a successful strategic plan without effective mission and vision statements? Why or why not? “Strategic management involves implementing different strategies and evaluating cross-functional decisions that will enable an organization to achieve its long-term objectives. Strategic management is the process of specifying the organization’s mission‚ vision and objectives
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H&M vs. SPLASH Marketing Term End Paper SUBMITTED BY: Group 3: Section B HARMAN GILL KRISHNA OZA LAVANYA PAPOLU PRIYANKA NARAYANAN SANDHYA KEERTHI VIPIN VISHAKHA NATANI VS. INTRODUCTION In this term paper we will compare two companies‚ Splash of Landmark Group and H&M‚ two leading fashion retailers in UAE. We will individually analyse the marketing strategies of the two companies and compare them to see which one is more successful in the UAE market. We will also suggest
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1. Draw the network diagram (use activity on the node). 2. Explain how you determined the timing of activities and the total float. From the work of Field and Keller (1998)‚ there are some relationships among EST‚ EFT‚ LST‚ LFT‚ duration and TF in an activity-on-node. (See Table 1) Meanwhile‚ there are some types of dependency‚ but finish-to-start lag is normal one. In the network diagram drawn‚ it uses the finish-to-start relationship. Earliest Finish Time(EFT) = Earliest Start Time(EST)
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Tugas mandiri Andre nanda pratama jaelani‚ 112400161‚ MBTIe CREATE TABLE DEPARTMENT (dept_id VARCHAR (5) NOT NULL‚ Nama_Dept VARCHAR (20) NOT NULL‚ PRIMARY KEY (DEPT_id)); CREATE TABLE PEGAWAI (ID_peg INT (5) NOT NULL‚ Nama_peg VARCHAR (20) NOT NULL‚ Alamat VARCHAR (20) NOT NULL‚ ID_Dept VARCHAR (5) NOT NULL‚ PRIMARY KEY (ID_peg)‚ FOREIGN KEY (ID_Dept) references pegawai (ID_peg)); INSERT INTO Department VALUES (’B001’‚’HRC’)‚ (’B002’‚’IT’)‚ (’B003’‚’FINANCE’)‚ (’B004’‚’LOGISTIC’); INSERT INTO
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services such as cards‚ collection services‚ cash management services‚ foreign exchange.. Banking business also includes money broker‚ consulting (finance‚ M&A)‚ safe keeping‚ buying – selling money… WHAT ARE SERVICES? Services involve a form of rental‚ offering‚ benefits without transfer of ownership Include rental of goods Marketing tasks for services differ from those involve in selling goods and transferring ownership BASIC DIFFERENCES BETWEEN GOODS AND SERVICES Almost all things can
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