What Is a Product Mix? by Rick Suttle‚ Demand Media Product mix‚ also known as product assortment‚ refers to the total number of product lines that a company offers to its customers. For example‚ a small company may sell multiple lines of products. Sometimes‚ these product lines are fairly similar‚ such as dish washing liquid and bar soap‚ which are used for cleaning and use similar technologies. Other times‚ the product lines are vastly different‚ such as diapers and razors. The four dimensions
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Product Failure Failure refers to the state or condition of not meeting a desirable or intended objective‚ and may be viewed as the opposite of success. Product failure ranges from failure to sell the product to fracture of the product‚ in the worst cases leading to personal injury‚ the province of forensic engineering. The criteria for failure are heavily dependent on context of use‚ and may be relative to a particular observer or belief system. A situation considered to be a failure by one might
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and financial information for this case analysis have been substituted to preserve the original organization’s desire to be anonymous. Since this is a fictitious company there were no information available for research‚ all information is based on the case study. Byte Products‚ Inc.‚ headquartered in the midwestern United States‚ is regarded as one of the largest volume supplier for the production of electronic components used in personal computers. Byte Products‚ Inc.‚ was a privately owned firm
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brand products are a cheaper option? Economic theory suggests that as price of a product decreases‚ the demand for the product should then increase. However in terms of branded and own brand products‚ this is not necessarily the case. The demand for such products is dependent upon a number of factors and I shall be exploring these factors. A branded product is distinguished by design‚ symbol‚ name‚ term or other features. These unique features creates segregation between one seller’s products from
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of communication. Its operation area is also very vast i.e. it reaches millions of people simultaneously. 4. Identified sponsors: Advertisements are identifiable with their sponsor or originator. Sponsor can be seller or the producer of that product. Difference between Advertising and Personal selling: Advertising | Public Selling | * It is mainly impersonal | * It involves face to face contact with the buyer | * It is a mass communication. | * It is
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PRODUCT CHARACTERISTICS & CLASSIFICATIONS Product level: The customer value hierarchy Is product a tangible offering? No‚ it’s more than that. “Product” is anything which can satisfy market. People classify products according to customer value. It’s illustrated by this circle system. At the centre is core benefit which the customer really buy. Take Shilla‚ a hotel of SamSung group‚ for example‚ when you get there‚ what are you pay for? Is it a room‚ or a bed‚ or a shower? Not at all. Basically
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Questions: Dakota Office Products 1. Why was Dakota’s existing pricing system inadequate for its current operating environment? Dakota’s existing pricing system was inadequate for its current operating environment because the pricing was based on traditional allocation of overheads. The result of which were that the actual costs incurred for fulfilling the orders of customers were not ascertained. There were two effects of this method. First‚ the overall prices of all the products increased. Second
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Case A: You need to make a custom try for an appointment in progress and have just taken the alginate impressions. How would you accelerate the setting time of the gypsum product you selected? To accelerate the setting time of the gypsum product I selected‚ first I will try to use a “fast set” gypsum if it is available at the office‚ since it has accelerators placed into the gypsum and lower the setting time. If this is not an option at the office because there is only “regular set”‚ I would use
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Brand Positioning Submitted by: Rishi Dewan PGDM-Marketing (DCP) IMT Ghaziabad Contents Introduction 2 Process of Positioning 3 Strategies of Positioning 5 Positioning by Product attributes 5 Positioning by Quality 5 Positioning by Price 6 Positioning by User Category 7 Positioning by Use 8 Positioning by Competitor 9 Positioning by Celebration 10 Positioning Errors: 11 1. Under-positioning 11 2. Over Positioning 11 3. Confused positioning 12 4
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of advertising and promotion. When people think of examples of a product type or category‚ they usually think of a limited number of brand names. Examples- a) The term googling describing the act of online searching. b) Very few people realize that "Band-Aid" is a specific brand of first-aid adhesive bandage‚ and they refer to all such items by that name even if it is a different brand. c) Xerox is often used in case of copying. 3. Perceptual mapping- Perceptual mapping is a graphics
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