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Sainsbury's Brand Products

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Sainsbury's Brand Products
Why do consumers purchase branded items when own brand products are a cheaper option?
Economic theory suggests that as price of a product decreases, the demand for the product should then increase. However in terms of branded and own brand products, this is not necessarily the case. The demand for such products is dependent upon a number of factors and I shall be exploring these factors. A branded product is distinguished by design, symbol, name, term or other features. These unique features creates segregation between one seller’s products from others. Whereas, own brand products are manufactured specifically for a retailer and bears the retailer’s name.
Sainsbury’s is a supermarket chain in the UK that sells products ranging from food to
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