Unit 4- Task 4 SWOT Analysis “The results of a questionnaire given to 200 people that regularly visit McDonalds found the following: * 85% are happy with the service in their local McDonalds. * 80% would like McDonalds to be open 24/7. * 50% thought they could make a happy meal healthier. * 65% would like more wraps on the menu. * 30% would like part of the menu to be focused on healthier options. * 20% said staff were unfriendly. * 90% said parking facilities were good
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PEST ANALYSIS The PEST analysis is a useful tool for understanding market growth or decline‚ and as such the position‚ potential and direction for a business. PEST is an acronym for Political‚ Economic‚ Social and Technological factors‚ which are used to assess the market for a business. Basically it is a scan of macro-external environment‚ in which a business wants to operate. Political Factors include: • Tax policy • Employment laws • Trade restriction and Tariffs
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PEST Analysis for a Company in the Tourism Industry The Tourism industry is one of the fastest growing industries in the world. The World Travel and Tourism Council estimates that in 2004 Travel and tourism is expected to generate * US$ 5‚490.4 billion of economic activity * 10.4% of total GDP * 214‚697‚000 jobs or 8.1% of total employment * 12.2% of total exports [1] My task is to conduct a PEST analysis for a company within the Tourism industry. Within the tourism industry‚ I have
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Marketing Environment What would you assume to be the key PEST drivers? PEST/STEP is about the macro environment. We should use the finer grained variant of Kotler which details Social into Cultural‚ Demographic and Natural (the first two probably being very “yielding”). Political Forces Alcohol consume is a threat to public health and should be constrained • Market monopolization in Scandinavian and other countries • Alcohol taxes in most countries of the world • Anti-alcohol campaigns
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should it watch out for? As a company with millions of customer throughout 2‚ 900 stores‚ The Coles Group certainly be one of the top companies in Australia and New Zealand. However‚ it has lost its market share to the more enhanced and focused Woolworths company. The loyalty program battleground between two companies seemed more advantages over the Woolworths side since it gained 40% of market share with less on 50% advertising spending. There are some possible problems the Coles Group has to consider
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MANAGER A product manager‚ in my point of view deals with all aspects of marketing and planning to forecast of the product. The manager is in charge of developing product marketing and product design‚ the factors defining said product and handles all analysis of the market conditions and. MARKETING MANAGER A marketing manager handles all aspects involved with the marketing techniques of the product‚ defines the market served‚ analyses the competitive market‚ sets product prices‚ promotes and advertises
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POLITICAL ANALYSIS TAXATION As of 1 January 2001‚ South Africa’s territorial system of taxation (or source-based system) was replaced with one based on worldwide incomes for resident companies‚ including resident branches of foreign companies. In order to preserve some of South Africa’s appeal as an "off-shore" location for international headquarters‚ a separate regime for non-resident International Holding Companies (IHCs) is maintained which allows for income from foreign subsidiaries
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PEST Analysis The PEST analysis is used in this report to evaluate the political‚ economic‚ social and technological aspects of the macroeconomic environment in the targeted market‚ Russia. This study helps to frame the basis for the decision-making about a possible market entry. Thus‚ it is of vital importance to scrutinize the macroeconomic environment as part of the market research. Political and Legal Aspects According to the Russian 1993 Constitution‚ Russia is a democratic federative state
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Executive Summary This report provides a price analysis and valuation of the Australian Security Exchange (ASX) listed company‚ Woolworths Ltd (WOW). Historical data is utilised with the Retention Growth Model to estimate the expected perpetual semi-annual growth rate of the company’s dividends. The Capital Asset Pricing Model is used to estimate the required rate of return for this company and the current expected share price is calculated using the Constant Dividend Growth Model. All data can
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HSC Business Studies Financial Statement Analysis Task 1: Liquidity – The current Ratio = - Current ratio = Current Assets/ Current Liabilities 2013: Total current assets = 6226.1 Total current liabilities = 6866 Total current assets / Total current liabilities = 6226.1/6866 = 0.9068016312 = 0.9 (1dp) 2012: Total current assets = 5802.1 Total current Liabilities = 6766.2 Total current assets / Total current liabilities = 5802.1 / 6766.2 = 0.8575123408 = 0.86 (2dp)
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