Name: In this first quarter‚ I used a name “High tech ” for my new company. I choose this name is because the company is about computers and high technology can totally represent the meaning. B. Target Market: At the point of Q1‚I chose the workhorse as my first target segment. This is because workhouse is the medium kind of computer‚ customers will be much more than the other two. People talked about easy to use‚ low price‚ after sale service and support and other staffs to pick computers.
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What are the key elements of JetBlue’s culture? JetBlue’s culture is to differentiate itself through a customer-and employee-centric culture. Leadership would not tolerate any declines in employee or customer perceptions of the airline as a good place to work or a good flying experience. The changes started with a plan for improving employee engagement results as the thinking was‚ if the company improved those metrics‚ customers would receive great experiences (Spillover Effect). Through five levels:
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customers are willing to pay d. Both a and b 15. “Lowest price” is more important to which segment? a. Workhorse b. Traveler c. Mercedes d. Cost Cutter e. Innovator 16. “Easy to use” is more important to which segment? a. Workhorse b. Traveler c. Mercedes d. Cost Cutter e. Innovator 17. “Fast and powerful” is more important to which segment? a. Workhorse b. Traveler c.
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business. The market research provided in the first quarter made the workhorse and Mercedes group the two favorable to go after. With the workhorse group there was a large quantity of customers‚ and the Mercedes group offered a large profit margin per product. Those were the reasons why the American market and the European market for the first two choices they have the highest 12 month potential demand for the workhorse and Mercedes
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name that sounds fast and reliable; I came up with a few names and chose Pacers because it makes the consumers or buyers think the computer is fast and reliable. When I was choosing a target market‚ I chose Mercedes because my uncle works for a Mercedes dealership‚ I thought my knowledge on Mercedes would help benefit when designing my product. For responsibilities as Vice President‚ I chose V.P. of Finance as my primary responsibility and V.P. of Market Research as my secondary responsibility. I am
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grew more profitable over the six quarters throughtout the Market Simulation. In terms of market share in comparison to the competition‚ we placed fourth holding 12 percent market share. We initially targeted the Mercedes market‚ and later developed products aimed at the Traveler and Workhorse clientele. In terms of profitability‚ we suffered a loss moving from Quarter 1 to Quarter 2‚ which is typical of most early-stage companies. However‚ each quarter thereafter we were able to maintain a profit‚ ending
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cause ill will and can cause you to lose customers permanently. However‚ the increased demand can also create a sort of frenzy to get the product that is not available such as with Apple and the first I phones. In my simulation‚ I chose Travelers and Mercedes to focus on. Several times the company
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Buffone‚ President‚ Iron Re: Marketplace Report Date: November 20‚ 2012 The market segments that were targeted are Travelers and Mercedes. The first brand I tried to sell was a portable laptop for the Travelers market. I assumed that it would have been a big hit since none of the other competitor brands created a laptop‚ only desktops. Compared to my competitors‚ Travelers accepted the laptop with the least amount of software instead of my product with all of the software bundled into one.
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provided me with information as to what was important to the customer and what the customer wanted in their ideal computer. I then took that information and made sure that I included all of it in the product. In the first design which was aimed at the Mercedes target market; I did not make the screen size as big as the customer wanted it. When the simulation showed me my product compared to my competitor’s product‚ my competitors were in the lead. After seeing this information I changed the design to the
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and wants we were able to identify Workhorse price was the number one in their list of importance‚ while Mercedes was too much concerned about price. Mercedes number one priority was “can work on multiple complex tasks” while Workhouse and Travelers did not care as much about this feature. Under “Segment by applications” we were able to identify Mercedes was not concern as much as Workhorse. Mercedes was more concern about “engineering/design” than Travelers and Warhorse. This
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