MARKETING ENVIRONMENT Introduction: A variety of environmental forces influence a company’s marketing system. Some of them are controllable while some others are uncontrollable. It is the responsibility of the marketing manager to change the company’s policies along with the changing environment. According to Philip Kotler‚ “A company’s marketing environment consists of the internal factors & forces‚ which affect the company’s ability to develop & maintain successful transactions
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mexico 8 2 1/4 4 cloth coco cloth prod coco prod pakistan 5000 1000 1/5 5 belgium 1000 5000 5 1/5 Command Economy USA Market Economy // Market economy economic system characterized by private ownership of property and the un regulated exchange of goods and services 1. private property 2. earned profits 3. freedom of choice
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Macro Unit 2 Lesson 1: What is the difference between macro and micro? Federal Debt graph: http://research.stlouisfed.org/fred2/series/GFDEBTN In the circular flow the seller receives exactly the same amount that the buyer buys (exclude tax) In the circular flow diagram‚ how do we account for profits? What happens if there is a disruption in the circular flow diagram? Individuals are concerned with income distribution. (wages) 1 Households C as spenders must consider the following:
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achieve its objectives. Marketing management is essentially demand management." "The art and science of choosing target markets and getting‚ keeping and growing customers through creating‚ delivering‚ and communicating superior customer value." Marketing management is essential to an organisation in introducing‚ promoting‚ maintaining a product’s brand name within the market. The management would not solely focus on marketing metrics but also other departments from production to finance. All departments
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| [pic] |Part |Topic |Page | |1 |Nutella; Monopolistic Competition Market |3-5 | |2 |Details of Nutella |6-7 | |3 |Firm and Customer Viewpoints
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The Zero Moment of Truth Macro Study Google/Shopper Sciences U.S.‚ April 2011 Objectives How is shopper behavior changing in a digitally powered world? What role do new media like social & mobile in shopping? How are shoppers’ expectations of the physical changing? retail store How does pre-shopping change actual purchasing? Source: Google/Shopper Sciences‚ Zero Moment of Macro Study‚ Apr 2011 N = 5‚000 www.google.com/think/insights Google Confidential and Proprietary Methodology
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Investment Function Savings and Investment Relationship Here we will take investment in terms of a schedule giving various amounts of investment associated with various levels of income. The investment schedule is the function of entrepreneurial behavior. It tells us how the investors or producers respond to a change in income or in the interest rate over a given time propensity to invest together with propensity to consume determine the level of income. The investment schedule may be compared
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QUESTION 1: An important macro-environmental force on companies is the social/cultural environment‚ particularly in international markets. Imagine that you are to offer a seminar on the social/cultural environment of Vietnam to foreign businessmen and marketers. Discuss at least three elements of the cultural environment that foreign businessmen should be aware of when doing business in Vietnam. Use specific examples referring to real-life businesses‚ brands‚ marketing activities‚ etc. to support
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manufacturing high quality products from core dairy products include liquid and powdered milk to value – added dairy products such as condensed milk‚ cheese‚ yogurt and coffee... The organisational objectives are to grow its market share in Vietnam as well as overseas countries. Hence‚ to expand market share in Australia‚ one of the large export markets of Vinamilk‚ this organisation has to develop a good marketing strategy for a product named Dielac Sure. This product‚ which is developed by Center for
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6. Advance with the customers: Product quality and counterfeit products are the major concern of buyers on Taobao. As a result‚ buyers were willing to pay a premium for quality assurance and better service‚ pushing the market towards the B2C end. Alibaba formed good relationship with most of the brand and established a solid consumer base. It soon became aware of the trend and leveraged its strength by launching a B2C platform‚ TMall. Currently‚ it’s the largest B2C website in China. Moreover‚ a
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