SANTOOR Santoor is the third largest soap brand in India. The brand‚ belonging to Wipro Consumer Care‚ has done well for itself by beating the international biggies and carving a niche for itself since it was launched in 1986. In the past 25 years‚ the run for the brand was not always so good‚ but a consistent and strategic communication has played a pivotal role in its success. Santoor is a Rs1‚000 crore brand and has been growing at a CAGR of 23 per cent for the last five years. The communication
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faced with the problem of choosing different kinds of whitening products. As students that are looking for other ways to earn money‚ our group has come up with the idea of making a whitening soap that not only serves its main purpose of whitening but also give the users the satisfaction of using soaps that have great scents and are appealing to the consumers. Competitive Advantage It is a fact that the majority of the consumers of whitening products are from the teens and young adults that
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Gastric-Bypass Surgery Gastric-bypass surgery is a life altering operation. This procedure is very difficult on the human body but can yield amazing results. It is possible to lose tremendous amounts of weight in an incredibly short time. Should every morbidly obese person resort to this surgery? Do they have any other plausible options? Does society and the media make this surgery more attractive to the moderately overweight population? Although there are some drawbacks to this surgery‚ it ultimately
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ROBOT ASSISTED SURGERY It is a fact that for some instances‚ in surgical procedures‚ there are procedures that are not possible with the traditional open surgery or laparoscopic techniques‚ but with the aid of robot-assisted surgery they were made possible to be performed; surgical robots were technologically developed to assist surgeons in conducting surgical treatment and to smooth the progress and lessen the risk of minimally invasive surgery or rather‚ to overcome its limitations. Robotically-assisted
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Topic: Gastric Bypass Surgery Proposition of Policy: People who are morbidly obese should seriously consider undergoing gastric bypass surgery. Thesis Statement: People who are morbidly obese should seriously consider undergoing gastric bypass surgery because obesity kills and gastric bypass surgery is the only way to quickly and permanently lose a large amount of weight. I. Attention Step What do Sharon Osborn‚ Rosanne Barr‚ Carnie Wilson‚ and Al Roker (Tauber) have in common other
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Elective Vaginal Surgery Abstract The popularity of elective vaginal surgery is on the rise. The impact these procedures have on women‚ both positive and negative is only just beginning to be researched. The reasons why women claim to “need” such surgeries are to feel more confident with their bodies‚ to eliminate physical discomfort‚ and potentially increase sexual pleasure. Research points to other reasons‚ though. The increase in access to pornography that idolizes certain body types‚ recent
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The media plays an important role that has a huge impact on our society about plastic surgery. According to Hoffmann (2004)‚ the media conveys the messages to the public through advertisement‚ magazines‚ and television‚ which has increased the distorted standard of beauty that leads to plastic surgery. The media is driving the public’s impression of beauty by communicating its messages about the physical perfection. Besides‚ the media is also sending powerful messages through images‚ which oppress
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Research Topic: Myths of Cosmetic Surgery. Cosmetic Surgery and the Media in South Korea. The media has had so much of an impact on our society that plastic surgery is no longer a rare condition. ‘‘The media communicates its messages through images which tyrannize our realities. No matter how much we try to control our bodies‚ we cannot hope to match the illusion on the screen’’ (Kim L. Bissel‚ 2009). Moreover‚ our culture does‚ in fact‚ obsess over this idea of a perfect body image (Fifield‚
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Cosmetic surgery is one of surgical and medical techniques to improve physical appearances. It is reserving normal appearance‚ repairing it or enhancing it exceeds the usual physical looks with regard to some aesthetic essence. A shocking data shows that a lot of teenagers‚ 18-and-unders‚ had gone under the knife. According to the American Society of Plastic and Reconstructive Surgeons (ASPS)‚ more than 219‚000 cosmetic procedures were done on patients aged 18 and younger in 2008 (Mann‚ 2011). Todays
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accomplish or get what we want or need to. This may be a weird way to explain it but‚ say if someone child is dying and doesn’t have enough money to pay for their child surgery and surgery is the only way that the person´s child won´t die. So he/she commits numerous crimes just to save their child‚ but never gets caught until the day of the surgery and that parent explains why they did what they did‚ could go to prison for a long time‚ depends. But a parent’s love for their child is strong‚ so I’m sure you´d
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