loyalty: implications for service providers. The Journal of Services Marketing‚ 11(3)‚ pp. 165-179. Jacoby‚ J. & Kryner‚ D. B. (1973) Brand loyalty vs. repeat purchasing behavior. Journal of Marketing Research‚ February‚ pp. 1-9. Oliver‚ R. L. (1999) Whence consumer loyalty. Journal of Marketing‚ 63(special issue)‚ pp. 33-44. Wernerfelt‚ B. (1991) Brand loyalty and market equilibrium. Marketing Science‚ 10(3)‚ pp. 229-245. Javalgi‚ R. G. & Moberg‚ C. R. (1997) Service loyalty: implications
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Brand and category design consistency in brand extensions Yi Sheng Goh Institute of Creative Industries Design‚ National Cheng Kung University‚ Tainan‚ Taiwan‚ and Veena Chattaraman and Sandra Forsythe Department of Consumer Affairs‚ Auburn University‚ Auburn‚ Alabama‚ USA Abstract Purpose – This study aims to investigate the influence of two critical brand extension design components – brand design consistency and category design consistency – on the formation of consumers’ product attitudes
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Journal of Product & Brand Management Emerald Article: The relationship of consumer personality trait‚ brand personality and brand loyalty: an empirical study of toys and video games buyers Long-Yi Lin Article information: To cite this document: Long-Yi Lin‚ (2010)‚"The relationship of consumer personality trait‚ brand personality and brand loyalty: an empirical study of toys and video games buyers"‚ Journal of Product & Brand Management‚ Vol. 19 Iss: 1 pp. 4 - 17 Permanent link to this document:
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Financial Analysis of Woolworths Limited 10 October 2011 By: Huatong (Claire) Liu To: Potential investors Executive Summary The primary purpose of this report is to determine whether Woolworths Limited is an appropriate and profitable company to invest in. Specific objectives include analysis of annual reports of Woolworths and its competitors (Wesfarmers) as well as interpretation of relevant government and industry statistics‚ stock exchange‚ market information and media comments
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Unit 7. Complaint and Adjustment Letters Part 1. Complaint Letters Exercise 1. Read the texts and tell your partner how to write complaint letters. Complaint letters A complaint letter requests some sort of compensation for defective or damaged merchandise or for inadequate or delayed services. While many complaints can be made in person‚ some circumstances require formal business letters. The complaint may be so complex that a phone call may not effectively resolve the problem; or the writer may
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Meghna Oil Limited MJL Bangladesh Limited Items 2006-2007 2007-2008 2008-2009 2009-2010 2010-2011 Items 2006-2007 2007-2008 2008-2009 2009-2010 2010-2011 Lequidity Rarios Lequidity Rarios (1) Current Ratio 1.05 1.08 1.09 1.07 1.1 (1) Current Ratio 1.36 1.45 1.68 2.41 1.48 (2) Quick Ratio 0.54 0.75 0.58 0.77 0.86 (2) Quick Ratio 0.87 0.78 0.89 1.81 1.04 Operating Ratios Operating Ratios (3) Accounts Receivable Turnover Ratio 10.6 7.87 11.58 6.59 9.21 (3)
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Title : Analysis of Financial Statements of Nestle Company (M) Submission Date : 10 Decemer 2010 Lecturer : Theang Kok Foo Financial management Name : Albina Assanbayeva Student ID# : 109072016 Academic Honesty Policy Statement I‚ hereby attest that contents of this attachment are my own work. Referenced works‚ articles‚ art‚ programs‚ papers or parts thereof are acknowledged at the end of this paper. This includes data excerpted from CD-ROMs‚ the Internet
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Netflix: Planning Netflix Current Strategy Netflix Inc. is the largest video subscription service in the United States. Currently having over 25 million global subscribers (Netflix.com‚ Q2 11 Letter to shareholders)‚ the company’s clientele is up by 70% from 15 million just last year. By examining Netflix’s management‚ three important questions can be raised in the effectiveness of company’s business strategy. First‚ what is their mission and vision and how do they affect the company’s planning
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Mulberry - Gross margins 2011 - Higher proportion of sales being made at full retail price throughout the year and because there was relatively little end of season stock for clearance compared to the previous year. 2010 – Dropped slightly form 60% to 59% because of price discounting within our retail business as we cleared surplus inventory during the first quarter 2009 - The proportion of retail sales to wholesale sales is increased‚ but due to the devaluation of sterling‚ the margins stay
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Coca-Cola Brand Management Analysis CONTENT A world wide brand –Coca-Cola 3 Coca-Cola Recognition 3 The Other Side of Coke 4 Coke associations (good and bad) 4 Market positioning for Coca-Cola 5 Positioning strategy: Global is Out‚ Local is In 5 Increase the brand equity method 6 Advertising 7 Find big global partner 7 Sponsorship 7 sponsorship for sport: 8 Sponsorship for recreation: 8 Communications & Public Relations 9 In mass media 9 Main competitors in the world
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