introduced to the world of fashion‚ unfortunately‚ it wasn’t very successful; lately there has been a change of situation and that is what we are going to attempt to understand. For almost twenty years now‚ people have been relying on fast fashion‚ a fairly new notion‚ which entails rapid garment production in a cost efficient manner. This efficiency is attained through the retailers understanding of the customer’s wants‚ which consist in having high fashion looking garments at reasonable
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professionally competent environment that encourages innovation and uses my skills and knowledge in fashion designing to make a mark in the fashion world is my career objective. I have always loved fashion and I have always been interested in business. Thus‚ working on the business side of fashion seems like the perfect marriage for me. I want to work for a fashion or retail company‚ working my way up the ladder on either the buying or the sales side. One day I
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MY CARRER IN FASHION PROJECT Dereck Grier Bauder College Wardrobe Stylist also known as a fashion stylist is the job title of someone who selects the clothing for published editorial features‚ print or television advertising campaigns‚music videos‚concert performances made by celebrities‚models or other public figures. Stylist are often part of a large creative team assembled by the client‚ collaborating with the fashion designer‚ photographer/director‚hairstylist and makeup artist to put together
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Question 1.1 - Competitors It is most interesting to compare Inditex’s financial results with H&M. Similarities Low prices and relatively high fashion content Both are mainly European based Strong international expansion strategy Both have reasonable but not excessive physical quality In terms of positioning‚ Gap and Benneton are less fashion driven and more expensive Differences: H&M mainly outsources its production (outsources 50% of its production in Europe as well‚ but has slightly
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Strategy‚ Organization ZARA perspective To what extent is the Zara production model relevant for other industries? The Zara’s production model is relevant to other industries because it is out of the regular productions frames. It is focused on the product and the customer; it doesn’t separate one from other‚ for Zara the homework is not done until the costumer owns its product. Buying in Zara is taking a chance‚ Zara knows its market very well and knowing this they developed strategy that includes
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Fast Fit Case Study * Mark the main flows of goods and money in the diagram (above) and employ a key or table of descriptive elements to explain your answer. Key Symbol | Explanation | | The supplier gives the FastFit Warehouse the goods that the company needs. The excess is then stored as inventory. | | The double-sided arrow explains the communication between the headquarter and the warehouse in that the warehouse has to let the headquarters know how many goods are in storage
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Weaving an Industry for India: Fashion lessons from Europe TABLE OF CONTENTS DECLARATION 2 ACKNOWLEDGEMENT 3 ABSTRACT 7 CHAPTER 1: THE FASHION INDUSTRY IN AN EMERGING ECONOMY: INDIA AND ITS POTENCIAL 8 1.1 MAJOR CLASSIFICATIONS 9 1.2 THE FASHION WEEKS 10 1.3 RETAIL STORES AND IN-HOUSE DESIGNERS 10 1.4 DESIGNERS CUM ENTREPRENEURS 10 1.5 THE BIG FAT INDIAN WEDDING 11 1.6 NEED FOR COMMERCIALIZATION 11 CHAPTER 2: THE MBA CURRICULAM AND THE FASHION INDUSTRY 12 2.1 MARKETING
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Challenges Faced by Zara in the United States In the United States‚ fast fashion accounts for only 1% of the $181 billion U.S. apparel market‚ compared to 10% in the EU1. Although they are running 1000 retail stores efficiently‚ only 44 of them are located within the U.S.2. Zara has emerged as a global fast fashion leader as they are able to get up to the instant trends on their shelves within 2 weeks compared to their competition’s 6 weeks to 4 months‚ while still operating on a low-cost model
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INTRODUCTION I. Japan PEST analysis 3 A. Political Landscape 3 B. Economic Landscape 3 C. Socio-cultural Landscape 4 D. Technological Landscape 5 II. Fashion Industry: Five Forces of Porter 6 A. Threat of new entry 6 B. Bargaining power of suppliers 8 C. Bargaining power of buyers 8 D. Threat of substitute products/services 9 E. Intensity of rivalry among competitor 10 III. Company analysis 11 A. H&M 11 1. H&M Vision‚ Values‚ Goal and Strategy
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Each generation of Americans has their own unique fashion story that has been influenced by the events of the time. Whether it was the flapper of the Roaring Twenties‚ or the suburban housewife of the Fifties‚ each decade of woman carved out their place in fashion history. From the Lost Generation to the Millennial Generation‚ we can see the way current events have affected the way our society clothes itself. We can see the evolution of hemlines and silhouettes‚ hairdos and accessories‚ and they
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