1. Created by ChathuraRavilalHapuarachchiBenettonZara 2. SUPPLY CHAIN MANAGEMENT Supply chain management involves planning‚ design‚ maintenance and control of the flow of materials and information along the chain in order to efficiently satisfy customers requirements (Schroeder‚ 2000).ZaraBenetton 3. INTRODUCTIONEstablished in 1975It has stores in 39 countriesAnnual sales over $3 billionBiggest market is north –west SpainIn 2003 it has become the world’s fastest growing volume garment retailerIt’s
Premium Supply chain management Supply chain Inventory
6.0 STRATEGIC ANALYSIS & RECOMMENDATION FOR ZARA 6.1 PORTER 5 FORCES ANALYSIS 1. Barriers to entry: HIGH a. High fixed cost business requires economics of scale for sustained profitability b. High Selling & Administration Expenses which includes advertising‚ in-store promotions‚ etc.; up to 3.5% of its revenue‚ even though for Zara‚ the company is famous for spending minimum level of advertisements and commercials. However‚ recently the company announced that it invested €450 million in
Premium Brand Brand management Brand equity
Contents 1. Introduction 2 2. International HRM 2 2.1 Expatriate 3 2.2 Factors Affecting companies in an international level 3 3. Activities of HR managers in local and international level 4 3.1 HR Planning and Analysis: 4 3.2 Equal Employment Opportunities: 4 3.3 Recruitment and Selection process: 5 3.4 Motivation‚ Compensation and Benefits: 5 3.5 Health‚ Safety and Security: 5 3.6 Management Employee relationships: 6 4. Conclusion and Recommendation 6 5. References and
Premium Human resource management Human resources
THE CONCEPT OF INTERNATIONAL HUMAN RESOURCES MANAGEMENT: {IHRM} 2 Definition of International Human Resources Management {IHRM} 2 DEFINITION OF KEY TERMS:- 3 Expatriate‚ 3 Multinational Corporations {MNCs}‚ 3 International Corporations:- 3 Transnational Corporation 3 Cultural differences 4 Host country nationals {HCN} 4 Home country or Parent country: 4 Third country nationals {TCN}:- 4 Globalization: 5 RESONS FOR INTERNATIONAL HRM 5 MANAGERIAL FUCTIONS AT INTERNATIONAL LEVEL. 6 Ethnocentric
Premium Multinational corporation Globalization Corporation
Case study I.1 Zara: the Spanish retailer goes to the top of world fashion Zara (www.inditex.com) is a fashion retail chain of Inditex Group owned by the Spanish businessman‚ Amancio Ortega‚ who also owns brands such as Massimo Dutti‚ Pull & Bear‚ Oysho‚ Uterqüe‚ Stradivarius and Bershka. The Inditex group (of which Zara is a part) is headquartered in La Coruña‚ northwest Spain‚ where the first Zara store opened in 1975. It is claimed that Zara needs just two weeks to develop a new product
Premium Inditex Fashion
ZARA: Fast Fashion The Spanish retail chain Zara has unique supply chain management practices that enable it to gain a competitive advantage over other fashion retailers in the industry. Zara’s rapid response time enables the firm to quickly respond to changing fashions while deliberately under producing products. This strategy‚ which is supported by competencies in logistic management‚ design and information systems‚ allows the company to maintain less inventory and higher profit margins and is
Premium Strategic management Perfect competition Financial ratios
What are the Key success factors of Zara? “The ability to respond to customer requirements on a timely basis has always been a fundamental element of the marketing concept.” Martin Christopher et.al. Hence‚ it is important being proactive in a market such as the fast-fashion industry which Zara is operating in‚ time is always a crucial factor. The fast-fashion market‚ amongst other things‚ is characterized by short lifecycles‚ high volatility‚ low predictability‚ and high-impulse purchases. Therefore
Premium Marketing Pricing Price
ZARA Case Introduction This paper will define Zara’s key strengths and competencies in reference of its business model. Role of information system is also evaluated within its business operations‚ strategies and processes. In the end‚ consideration of upgrading the information system of Zara will be addressed. Strengths and Core Competencies of Zara With an increase of competition‚ companies started the assessment of core products‚ technologies and markets‚ which were
Premium Strategic management Supply chain management Management
International Human resource management can be defined as ‘Identifying and understanding how multinational organisations manage their geographically dispersed workforces in order to leverage their H.R resources for both local and global competitive advantage.’(Beardwell et al 2004).The objective of my essay is to explore the BRIC emerging economies‚ and come to a conclusion‚ on the implications for an Irish based HR Management system‚ working with these emerging markets. Emerging markets are developing
Premium Emerging markets Human resource management Developing country
Zara is a very big clothing chain from Spain. The chain was founded in 1975 by Mr. Ortega‚ and it now has more than 1.000 stores in approximately 63 countries – so it is a very big chain. However Zara has its biggest market in Spain‚ where they have 364 stores in total. They sell fashion clothes of a fairly good quality to reasonable prices – this also means that they have a broad target group‚ which we believe to be from kids to adults younger than 50‚ both men and women. Over the years Zara has
Premium Marketing Inditex Fast fashion