evaluate strategic direction of Zara‚ the world biggest retailer by analyzing its main strategies to achieve competitive advantages and its current market position in the UK market. II/ Discussion: 1/ Brand portfolio: Zara‚ established in 1975‚ is flagship of the Spanish retail group chain Inditex. In 2006‚ it surpassed the Swedish retailer Hennes & Mauritz with an impressive sale of $8.15 billion and become the world leading fashion retailer (Tiplady‚ 2006). Zara main merchandise is women s’ clothing
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dossier the Group Inditex‚ one of the world’s largest fashion distributors‚ has more than 4‚780 stores in 77 countries in Europe‚ the Americas‚ Asia and Africa. In addition to Zara‚ the largest of its retail chains‚ Inditex has other commercial formats: Pull and Bear‚ Massimo Dutti‚ Bershka‚ Stradivarius‚ Oysho‚ Zara Home and Uterqüe. The Group also includes more than a hundred companies associated with the different activities in the business of textile and fashion design‚ manufacture and distribution
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ZARA • Brand Wheel • Zara Business model • Marketing Objective • Marketing vehicle/ Ways • 5 Learning’s from Amancio Ortega Zara – Brand Wheel Attributes Benefits Values Personality Fashionable clothes‚ Varied assortment‚ Trendy colors‚ feminine cute Fashionable Product lines for moderate costs ‚ Customer- centered business‚ Runway trends adapted for the streets Fashion – oriented women‚ Trendy in every situation‚ feeling good about looking good Fashion – friendly‚ Feminine‚ Hot and trendy
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network of the company is analysed and each stage of the network is developed in details to see how the supply concepts are applied or not by the leader of the clothing industry (Zara) Future developments – The company needs to focus on e-commerce development by taking advantage of its agile supply chain. Furthermore‚ Zara could set up a reverse logistics to develop a sustainable business. Conclusion – Three key points are relevant in this industry: the location of production facilities has to be
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COMPANY OVERVIEW Zara‚ a trendy Spanish clothing retailer founded in 1975 by Amancio Ortega in La Couruna. It is a flagship retail store of Inditex Group‚ a holding company that owns other fashion brands such as Massimo Dutti‚ Bershka‚ Pull and Bear‚ Stradivarius‚ Kiddy’s Class‚ and Oysho. The company still lives by the simple idea of Amacio Ortega to link customer demand to manufacturing and link manufacturing to distribution‚ which ultimately able to respond very quickly to the demands of targeted
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Hennes & Mauritzs (H&M) sourcing and inventory direction strategies and their reliance on distribution channel partners. H&M has developed a extraordinary distribution channel dodge to compete with better entrenched retailers including Gap‚ Old Navy‚ Zara and FCUK. H&M ware Strategy Understanding H&Ms distribution strategy requires a clear intellectual of their oerlap philosophy and strategy. Like Gap and other habiliment retailers‚ H&M foodstuffs to a particular segment of the bearing consumer market
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1. How is strategic management illustrated by this case story? According to the case study Zara have a plan that involves an obvious and concentrated understanding of fashion‚ technology‚ and producing clothes they also can change their line according to the needs of the market as quick as possible they also practice strategic management and some of its evident starting in: 1) assigning goals Amancio Ortega’s goals was to produce (fast fashion). 2) Strategy planning Get products to the market
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Mission of Zara 1. Response very quickly to the demands of target customers‚ who were young‚ fashion-conscious city dwellers and their tastes in clothing changed rapidly and hard to predict 2. Take advantage of intelligence and trust the judgment of employees throughout the company instead of relying on a small set of decision makers SWOT Analysis SWOT analysis analyzes current situation of organization and identifies factors that may affect desired future outcomes of the organization
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impacted ‚ Zara has succeeded in dominating the market and will not be impacted so much by the extraordinary variety of the global economy . The main reason is that Zara is the fashion brand of Spanish ‚ which do not use monetary fluctuation as dollars and use the currency is relatively safe as Euro. Moreover‚ when recession of economic has occured‚ individual income also will be restricted‚ leading consumers will reduce amount of expenditure‚ including spending on clothes. Fortunately‚ Zara operates
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Efficiency Zara’s supply chain is efficient mainly in terms of time and inventory management as discussed below. Zara allows store managers to order twice per week. The shipments are then prepared and delivered in least possible time. The products are displayed in stores on the same day they arrive. This allows Zara to reduce the lead time whenever required. (Benjabutr‚ n.d.) Moreover‚ Zara is able to get a new product from just a sketch to a store in 4 to 6 weeks. This is considered to be unexpectedly
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