New collection Launch | Marketing Plan 22.10.2009 1 SITUATION ANALYSIS Zara Brand Wheel Fashionable clothes Varied assortment Trendy colors Feminine cuts Fashionable product lines for moderate costs Customer-‐centered business Runway trends adapted for the streets Brand Essence Fashion-‐oriented woman Trendy in every situaFon
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6.0 STRATEGIC ANALYSIS & RECOMMENDATION FOR ZARA 6.1 PORTER 5 FORCES ANALYSIS 1. Barriers to entry: HIGH a. High fixed cost business requires economics of scale for sustained profitability b. High Selling & Administration Expenses which includes advertising‚ in-store promotions‚ etc.; up to 3.5% of its revenue‚ even though for Zara‚ the company is famous for spending minimum level of advertisements and commercials. However‚ recently the company announced that it invested €450 million in
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SPRITE CHART: Shang China Setting: 1. China 2. Yangtze River 3. The seasonal monsoon winds that blow north from the Indian Ocean over Asia produce vast amounts of rainfall in the Himalayan Mountains and the Tibetan Plateau. Some of this water‚ along with rich sediments‚ flows across the Chinese Plain creating fertile farmland. The fertile areas of Eastern China are surrounded by deserts‚ vast steppes‚ high mountains and impassible jungles. 4. Tall hills helped keep out invaders. Fertile
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ACCT 3512 Chart of Accounts Accounts & 4 Characteristics by 6 Acct Types: FS‚ Real vs. Nominal & Normal Acct Bal (NAB) mjm cpa 9/13 (Contra Accts) [Historical Cost Exceptions] (ACCT 3512 emphasized accts in italics) by Marco J. Malandra‚ CPA 1. ASSETS: BS‚ Real‚ Dr NAB‚ (Cr if contra) 3. SHs’ EQUITY: BS‚ Real‚ Cr NAB (Dr if contra) Current [generally]: IC accts: Preferred Stock [at Par Value] Cash (Money Orders‚Checks‚Checking‚ Savings‚ Petty) Additional-paid-in-capital
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Zara competitiveness as highlighted in number 4 managed to travel globally successfully. As 55% of Zara revenues coming from abroad‚ one can see that Zara was successful in migrating its competitiveness globally. By adapting to each culture‚ Zara has managed to position itself differently in different market. Zara strategy of opening one store for information gathering in the initial phase of entering a new market is one of its key strength points. By starting with such "information gathering" store
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need to be taken to make sure the calls are sent to the proper support desk. At this present time‚ I work in the Information Technology field at Rex Hospital as a Clinician Support Specialist on the Ambulatory Service Desk. Also‚ creating a flow chart to properly triage our calls would assist me and my team on a process to follow‚ so that our customers are pleased with our services provided. A process that best describes our process would be job shop; this process incorporates different types of
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UFC is the worldwide benchmark for Fight Entertainment industry • They lead the global mixed martial arts industry with 90% of market share Insert graphic here of MMA market share Slide 4- Market Share (Sarah) Insert PPV Breakdown chart here ADD PIE CHART HERE * UFC has declined in PPV market share (within the fight entertainment industry) from 57% in 2010 to 51% in 2011. What to say: Slide 2: Background The Ultimate Fighting Championship (UFC) was created in 1993 as a medium
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Developing innovative products/services for broad range of customers Zara creates a “fast fashion” concept which getting designs to customers quickly. It has more style than Gap‚ faster growth than Target‚ and logistical expertise rivaling Wal-Mart. 2. Significant investments in Marketing‚ Technology Development‚ Procurement & Customer Service ZARA takes just two weeks to get a new design from drawing board to store floor. ZARA invested much in developing its technology like e-business and ERP
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Zara is a retailing chain of Inditexthat specializes in high-fashion at reasonable prices. In the last 12 months‚ Inditex’s stock price has increased by 50% despite bearish market conditions. The 50% increase is due to the investor expectations of Inditex’s growth. Inditex’s growth can be contributed to the decisions it has made in creating a vertically integrated centralized process. The centralization of its vertically integrated operations in Europe provided it with its competitive advantage;
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SPANISH FASHION BRAND ZARA Carmen Lopez Ying Fan Brunel Business School Journal of Fashion Marketing and Management (2009)‚ 13:2‚ 279-296 INTRODUCTION Zara is one of the world’s most successful fashion retailers operating in 59 countries. However‚ there is little research about the firm in English as the majority of publications have been written in Spanish. This paper seeks to address this gap in the literature by examining the internationalisation process of Zara. This study adopts an
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