ZIPCAR CASE: Influencing customer behavior By offering car sharing‚ Zipcar offered a different way other than rental‚ car ownership or taking taxi with competitive advantage of low cost‚ service speed and convenience. Zipcar targets at people groups similar as car rental companies‚ specifically people who don’t want to own a car (hassle and cost)‚ need a second car or different car for different purpose‚ but in a more convenient and cheaper way. It provides low cost by cutting infrastructure and
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that the customer plays in Zipcar’s operations (list specific activities) and what mechanisms does Zipcar have in place to manage these customers’ behavior? (10 pts) Zipcar customers play a variety of roles within the company’s operations. Specifically‚ people firstly purchase the annual membership and get Zipcard once approved. Then as a Zipcar member‚ customer can make reservations for hourly/daily car rental through the company’s online reservation system‚ phone‚ or mobile app. Customers simply
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In the Zipcar Case‚ Chase is an emerging entrepreneur‚ with hopes of starting a successful company. They come up with the idea of timesharing a car‚ which will eventually get the name of Zipcar. Chase and her friend Danielson had initially funded the startup and forgone a salary for the company. While Chase and Danielson did not have a lot of experience in the car rental business‚ other than Danielson having some car sales experience‚ they sought out a lot of advice from many resources. Chase
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1. Executive Summary Zipcar‚ a self-service car company with the largest active membership base of any car-sharing service in the United States‚ is facing a problem with the availability of the vehicle at appropriate time. This situation arises when the customer failed to return its car on time and the next customer is waiting at the parking spot with no car to drive despite following proper procedure in reserving a car online. I have determined that I must investigate and reach recommendation
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Table of Content Analyze and discuss the strategic implications as related to management Page 3 information systems (MIS) that you derived from this case. How did the company profiled in this case leverage information technology Page 3 (IT) to its strategic advantage (or disadvantage)? Strategic Advantages Page 3 Strategic Disadvantages Page 5 Highlight any particular lessons learned that would be valuable for an MIS manager Page 6 Conclusion Page 7
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Response of ZIPCAR By Yongjun Zhao Submitted to Dr. Keith Harman Oklahoma Baptist University International Graduate School in partial fulfillment of the requirements for CIS_5203 Information Technology 24/03/2011 OVERVIEW This is an interesting‚ short case about how a new type of rental Car Company is able to operate in a completely new business model‚ as compared to other rental car companies‚ and embrace Web 2.0 technologies to gain further competitive advantage. The main
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Car-sharing & Zipcar Back in 2000‚ in lieu of overcrowding in the US car rental market‚ Zipcar implemented a blue ocean strategy and established its car-sharing business as the dominant alternative to car ownership. Compared to car rentals firms that charge users on a per day basis‚ Zipcar offers users the flexibility of deciding the number of hours and distance of car usage. In addition‚ unlike car rental firms which require customers to pick up the cars from their offices‚ Zipcar allows members
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Zipcar: Refining the Business Model Zipcar is attractive to the investors because it has a good business model. There are 9 building blocks for a successful business model: Customer Segments. Zipcar targets at the people who do not want to own a car but occasionally wants the convenience to use a car in the urban locations‚ where there is a dense base of potential users‚ parking was expensive‚ and the need to drive is limited. In Unite States‚ this market is large and virtually untouched. Value
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Zipcar Case Study 2 — Zipcar Zipcar was an answer for customers who want to rent a car for a few hours in their home city‚ rather than for a few days from a traditional rental agency. Car reservations were for a specific pick up time and location around the city‚ often in neighborhoods so the customers need only to walk to pick up their reserved car. Customers applied for a Zipcard‚ which enabled them to reserve a car online and unlock their car when they arrive at the car’s location. The company
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1. What are the challenges facing Zipcar? Two prominent challenges that Zipcar faces currently are: Internal organizational challenges due to Merger with Avis – A merger between 2 companies of different size‚ values and culture always possess some challenges along with benefits. 3 potential challenges due to this merger could be - creating cultural synergies between a large conglomerate with established business practices with a relatively small entrepreneurial organization with innovative ways
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