BSA 304-1: Principles of Marketing: Essay #5 15 November 18‚ 2013 Snap-On Tools The most valued productivity solutions in the world. That is the mission statement from Snap-On tools and it says a lot about who they are and what they are trying to accomplish now‚ and in the future. Snap-On tools is a $2.9 billion‚ S&P Company. Snap-On tools was started in 1920 by two men named Joseph Johnson and William Seidemann. The first plant was opened in Johnson City Tennessee. The multi-billion dollar
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[pic] Retail Marketing Project Splash Fashion vs. Max Retailer Dr. Maha Shedid Done By: |Firas Haffar |006000299 | 1. Introduction: 1. History: Splash Fashion and Max Retail are owned by Landmark Group. The group was founded in 1973 as a single store in Bahrain and grew to be one of the biggest retailers in the
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Car-sharing & Zipcar Back in 2000‚ in lieu of overcrowding in the US car rental market‚ Zipcar implemented a blue ocean strategy and established its car-sharing business as the dominant alternative to car ownership. Compared to car rentals firms that charge users on a per day basis‚ Zipcar offers users the flexibility of deciding the number of hours and distance of car usage. In addition‚ unlike car rental firms which require customers to pick up the cars from their offices‚ Zipcar allows members
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Marketing Research of the Promotion Strategy of MBA programme in Hong Kong 1. Research Background 2. Research Approach 3. Data Analysis 4. Promotion strategy 5. Recommendation 6. Limitation of the research Attact The objective of this essay is find out a method to better promote the MBA program in Hong Kong. The research based on the online questionnaire‚ and then the research method will be used including Descriptive Statistics‚ Cross tabulation Analysis. The survey is conducted in
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The strategy for setting a product’s price changes when the product is the part of a product mix. Mostly‚firms look for a set of prices that maximizes the profits on the total product mix where pricing is difficult because the various products have related demand and costs and face different degrees of competition. There are five different product mix pricing strategies that can be used for a firm. These are such as the product line pricing‚ optional-product pricing‚captive-product pricing‚ by-product
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Porter’s five forces applied to Zipcar Threat of new entrants: Potential new entrants include existing car rental firms‚ companies that currently supply cars to car-sharing businesses (such as Volkswagen)‚ and new start-up car-sharing ventures. As Zipcar is operating in only Boston‚ there are opportunities for new entrants (with sufficient resources) to establish themselves as dominant car-sharing service providers in other cities. This threat to the profitability of Zipcar’s planned future expansion
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Case Study Analysis: Zipcar 1 Main Players Summary Who: Zipcar What: Will the rush of media exposure prove to be too much of a hindrance and have an effect on Guari Nanda’s options for positioning Clocky prior to being manufactured and introduced to market? Where: Boston When: 2000 Main Players Robin Chase Zipcar Antje Danielson Angel Investor Members/Subscribers Ford Motor Company Volkswagen Others Glenn Urban Competitors; Swiss Mobility CarSharing‚ Drive Stadtauto
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Zipcar: “It’s Not about Cars – It’s about Urban Life” Zipcar’s service is the benefit of having a car‚ without actually owning one yourself. Zipcar first started out with the focus on the green-minded customers using promotional pitches such as “We <3 Earth.” It wasn’t long before CEO Scott Griffith decided to expand the service to urban customers living in cities too big to own a car‚ but still needed a reliable‚ comfortable‚ and stylish way to get around. Zipcar strategically places its
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Zipcar Case Study 2 — Zipcar Zipcar was an answer for customers who want to rent a car for a few hours in their home city‚ rather than for a few days from a traditional rental agency. Car reservations were for a specific pick up time and location around the city‚ often in neighborhoods so the customers need only to walk to pick up their reserved car. Customers applied for a Zipcard‚ which enabled them to reserve a car online and unlock their car when they arrive at the car’s location. The company
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the business model‚ which we believe require immediate attention. a) Initiation fees and security deposit: We believe that you need to waive off the initiation fee and security deposit‚ as convenience and cost savings are the main value drivers for Zipcar. We do realize that the deposit is currently essential for Zipcar’s operational structure‚ however‚ the benefits of waiving the fee can be realized through a larger membership gain. This new structure meets the needs of your target group‚ which are
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