02 2 Strategic Uses Of Information Systems 2 
Enterprise Information Systems
Diploma in FI
Year 1 (2015/16) Semester 1
Week 2
5 hours
Strategic Uses of Information Systems
Team Members
1
2
3
4
5
6
OBJECTIVES
Appreciate the importance of information systems in implementing business strategies
Understand the different means of gaining competitive advantage
Understand the processes involved in the creation, implementation and management of strategic information systems
Review Questions
1. Refer to Chapter 1’s discussion of different types of information systems. Which types of ISs can gain strategic advantage and which cannot? Why? (20 m)
2. Read the case study of JetBlue in Chapter 2 of your textbook. Referring to the list of the eight basic initiatives, classify the initiatives of JetBlue. (20 m)
3. An SIS often offers a corporation short-lived advantages. How so? (10 m)
Discussion
1. Some argue that an SIS gives larger companies an unfair advantage and might even cause the demise of smaller, weaker companies that cannot afford to build similar systems. Is this good or bad for the customers of their products and services? Explain your opinion. (10 m)
2. Suppose you are a venture capitalist considering a proposal to invest millions of dollars in a new online business. What questions would you ask the enthusiastic young people who have approached you for funds? (10 m)
Case Study: Kimball’s revisited Pg 60
1. Kimball’s has several challenges to resolve in it’s operations to improve its current business and prepare for a potential expansion. What changes has Kimball’s implemented to positively impact their business? Can you identify the strategic initiatives that Kimball’s can implement? What could Tyler recommend to improve business forward? (15m)
2. Review the advice of the professional advisors, Tom and Terri. Do you believe they have some merit? What would you recommend to move forward to resolve their perspective of the problem(s)? What type of information
Diploma in FI
Year 1 (2015/16) Semester 1
Week 2
5 hours
Strategic Uses of Information Systems
Team Members
1
2
3
4
5
6
OBJECTIVES
Appreciate the importance of information systems in implementing business strategies
Understand the different means of gaining competitive advantage
Understand the processes involved in the creation, implementation and management of strategic information systems
Review Questions
1. Refer to Chapter 1’s discussion of different types of information systems. Which types of ISs can gain strategic advantage and which cannot? Why? (20 m)
2. Read the case study of JetBlue in Chapter 2 of your textbook. Referring to the list of the eight basic initiatives, classify the initiatives of JetBlue. (20 m)
3. An SIS often offers a corporation short-lived advantages. How so? (10 m)
Discussion
1. Some argue that an SIS gives larger companies an unfair advantage and might even cause the demise of smaller, weaker companies that cannot afford to build similar systems. Is this good or bad for the customers of their products and services? Explain your opinion. (10 m)
2. Suppose you are a venture capitalist considering a proposal to invest millions of dollars in a new online business. What questions would you ask the enthusiastic young people who have approached you for funds? (10 m)
Case Study: Kimball’s revisited Pg 60
1. Kimball’s has several challenges to resolve in it’s operations to improve its current business and prepare for a potential expansion. What changes has Kimball’s implemented to positively impact their business? Can you identify the strategic initiatives that Kimball’s can implement? What could Tyler recommend to improve business forward? (15m)
2. Review the advice of the professional advisors, Tom and Terri. Do you believe they have some merit? What would you recommend to move forward to resolve their perspective of the problem(s)? What type of information