Submitted to: Douglass Paul Smith
Submitted by: April Bartlett N01582262 Erron Osbourne N01484129
Alexander Bruno N00699435 Umer Khan N01173174 Astolfo Marrufo Ramirez N01470608 Date of Submission: November 10, 2013
Title of Assignment: Case Study 5 – 1 5th Edition: “Santa Cruz”
CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and disclosed in the paper. I have also cited any sources from which I used data, ideas or words, either quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course.
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Running Head: THE CASE STUDY OF SANTA CRUZ
The Case Study of Santa Cruz
Alexander Bruno
Erron Osbourne
Astolfo Marrufo Ramirez
Umer Kahn
April Bartlett
Nova Southeastern University
Abstract Santa Cruz Bicycles was using a computer-aided-design (CAD) software but this system delayed the development of their new bikes in an average around 28 months (Pearlson, Saunders, 2013). They integrated a new information system PLM that helped them reducing the lag in their design in an average of 12 or 14 months; this integration allowed the company to increase productivity and reduce the time lost when a design was not fit for production. Santa Cruz Bicycles added an asset to their process, this asset was a machine that can produce in-house parts needed for their prototype, and another key factor was they hired a master frame building; providing and facilitating the process of building and testing prototypes decreasing their average time from design and shipping and eliminating the need for outsourcing (Pearlson, Saunders, 2013). In a quest to
References: KLARNER, P., & RAISCH, S. (2013). MOVE TO THE BEAT--RHYTHMS OF CHANGE AND FIRM PERFORMANCE. Academy Of Management Journal, 56(1), 160-184. doi:10.5465/amj.2010.0767 Mani, D., Barua, A., & Whinston, A. (2010). AN EMPIRICAL ANALYSIS OF THE IMPACT OF INFORMATION CAPABILITIES DESIGN ON BUSINESS PROCESS OUTSOURCING PERFORMANCE. MIS Quarterly, 34(1), 39-62. Pearlson, K., Saunders, C. (2013). Managing & Using Information Systems a Strategic Approach. John Wiley & Sons, Inc. 5th Ed, (165) Tayman, J. (2003, 06). Blurry vision. Business 2.0, 4, 136. Retrieved from http://search.proquest.com.ezproxylocal.library.nova.edu/docview/232002871?accountid=6579