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1. What Is The Writer's Argument

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1. What Is The Writer's Argument
1. What is the writer's thesis? Companies should realize that maintaining a successful brand relies on products that are quality driven, not name driven.

2. How does the writer establish the conversation--identify a gap in people's knowledge, attempt to modify an existing argument, or try to correct some misunderstanding?
• Gain attention draws into the understanding that companies using mottos to attract customers not products.
• Supporting paragraphs exemplify branding examples (Nike, Rolex, advertising strategies, social media)
• Conclusion discusses social media hopefuls with customer service

Discussion: If the thesis is correctly pointed out, there may need additional support on topics coving quality (i.e. “What people don’t understand
…show more content…
Roll up thought on some of your ideas from your other ideas that supported your main argument.

3. How effectively does the writer distinguish between his or her ideas and the ideas he or she summarizes, paraphrases, or quotes?
• All seven references (not mentioning gain attention) fit well into the context of the paragraph that was being used.

4. To what extent are you persuaded by the writer's argument? Why?
• Examples on branding are effective.
• If thesis is correct perhaps some examples how companies are quality driven.
• Social media topic does discuss how it can be used to “receive complaints”, but the main idea of that paragraph seemed about how social media is helping companies via the
…show more content…
Unless your thesis focused on the effects of social media and branding (I never come up with the good ideas!), I think you could have inserted some facts here how companies do value quality by doing “this”. Your conclusion only discusses your social media portion and could include your ideas on the Nike thought, the Rolex thought, and neuroscience portion. I do like how you added your last words from the beginning.

4. Is there one particular sentence you had trouble understanding? Or you had to reread it?
-“Some fell short of this and relied on name value versus product value.” Someone may ask you why you think Rolex is not up to its value. While I may want to be on your side of this, someone who works for Rolex would ask you why. Not sure how you can fix. I was thinking less assertive “Rolex could be a brand some think fall into this category” but being less assertive can back

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