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2014 China E Commerce Report Brief Edition

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2014 China E Commerce Report Brief Edition
2014 China E-commerce Report （Brief Edition） www.iresearchchina.com 1

Overview of China E-commerce Market in 2014

2

Performance of Different Market Segments in 2014

2 2

Overview of China E-commerce Market in 2014
12.3 Trillion Yuan GMV With Steady Growth
As one of e-commerce market segments, online shopping increased 48.7% in GMV in 2014 compared with 2013 and occupied 10% of the total retail sales of consumer goods in China, which showed that online shopping had become the most powerful engine for the development of e-commerce in China. Additionally, online travel rose 27.1% and O2O of local life services grew 42.8% in 2014, contributing to the rapid growth of China e-commerce market.

China E-commerce GMV 2011-2018
26.3%

25.2%

21.3%

22.3%

19.8%

17.3%

30

14.8%

24.2
21.1
20

18.0
15.0
12.3
10.1

10

8.1
6.4

0
2011

2012

2013
GMV (tn Yuan)

2014e

2015e

2016e

2017e

2018e

% Growth

Source: The data is based on the financial results published by enterprises, interviews with experts and iResearch statistical model.

3 3

Overview of China E-commerce Market in 2014
Stable Market Structure and Increased Share of Online Shopping
According to iResearch, the B2B e-commerce of SMEs made up 50% of China e-commerce market and the whole B2B ecommerce occupied 70% in 2014, which implied that B2B e-commerce was still the principal part of the e-commerce market in
China. Moreover, online shopping shared 22.9% in the e-commerce market, up 4.2% versus 2013. Online travel and O2O of local life services both saw a slight increase in market share from 2013.
B2B e-commerce operators will input more in online transaction, supply chain finance, quality control, logistics and other supporting services. It is expected that China SMEs’ B2B e-commerce will keep steady growth in the next three to four years. In the coming years, online shopping market will embrace surging, for mobile shopping rapidly develops and major e-commerce operators expands to the third and fourth
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