3.3 Research Approaches
3.1. Research Approaches
3.1.1. Inductive vs. Deductive
Using deductive reasoning, one starts with a given theory as the basis for which we develop hypotheses and then confirm these with specific data acquired using observation or experimentation. Whereas in inductive reasoning, one starts with a specific observation as the basis for which we develop a general pattern and tentative hypothesis as the foundation of a theory.
The research will use deductive reasoning as it is a valid form of prof.
3.1.2. Qualitative vs. Quantitative
If mainly qualitative data, such as words, pictures and descriptions are collected in a research that kind of a research can be identified as a qualitative research. The main purpose of qualitative research is the understanding a phenomenon.
If a research is mainly based on numbers, variables and testing hypotheses, then that kind of a research is considered as a quantitative research. The main objective of a …show more content…
Sampling Frame and location
The sampling frame for this research focus only on young adults who currently users and has a intention of using smartphones in their day to day work. The frame includes both male and female audience who is in the age group of 18-35 and resides in Colombo area. The samples are picked mainly from corporate officers situated in Colombo and from the mobile phone shoppers who walks in to mobile shops in liberty Plaza, Colombo to inquire about mobile phones.
3.3.3. Sampling Techniques
Sampling technique consist with two methods which are known as probability sampling and non-probability sampling. In probability sampling sample has a known probability of getting selected and is possible to both control which sampling units belong to which sample and the probability that each sample will be selected. But in non-probability sampling, sample does not have known probability of being selected as in convenience or voluntary response surveys. (The Pennsylvania State University,
3.1.1. Inductive vs. Deductive
Using deductive reasoning, one starts with a given theory as the basis for which we develop hypotheses and then confirm these with specific data acquired using observation or experimentation. Whereas in inductive reasoning, one starts with a specific observation as the basis for which we develop a general pattern and tentative hypothesis as the foundation of a theory.
The research will use deductive reasoning as it is a valid form of prof.
3.1.2. Qualitative vs. Quantitative
If mainly qualitative data, such as words, pictures and descriptions are collected in a research that kind of a research can be identified as a qualitative research. The main purpose of qualitative research is the understanding a phenomenon.
If a research is mainly based on numbers, variables and testing hypotheses, then that kind of a research is considered as a quantitative research. The main objective of a …show more content…
Sampling Frame and location
The sampling frame for this research focus only on young adults who currently users and has a intention of using smartphones in their day to day work. The frame includes both male and female audience who is in the age group of 18-35 and resides in Colombo area. The samples are picked mainly from corporate officers situated in Colombo and from the mobile phone shoppers who walks in to mobile shops in liberty Plaza, Colombo to inquire about mobile phones.
3.3.3. Sampling Techniques
Sampling technique consist with two methods which are known as probability sampling and non-probability sampling. In probability sampling sample has a known probability of getting selected and is possible to both control which sampling units belong to which sample and the probability that each sample will be selected. But in non-probability sampling, sample does not have known probability of being selected as in convenience or voluntary response surveys. (The Pennsylvania State University,