1. Gathering and fostering creativity and innovation:
In today’s economic environment everything changes rapidly not only the economic indicator but also people’s life-style or pattern of consumption. In such a rapidly shifting milieu, creative ideas, knowledge, and innovation are the only stable sources of capital (D. Oliver, “Achieving results through diversity: a strategy for success,” Ivey Business Journal Online, vol. 69, no. 4, 2005.) So developing a more diverse workforce can make the business full of creativity and vigour and the most important thing is that creativity and innovation are the indispensable factors in social development of human being. For example the DDBO which is a famous advertisment company in Canada hire people have different cultural background or people have potential and talent in innovation even they do not have high academic qualifications. Under this backgroud DDBO Canada can make lots of excellent works because they catch the key to success which means they totally understand and using that principle: gathering and fostering creativity and innovation faultlessly.
2. Tapping a new diversified markets
In an era of the globalized economy, businesses no longer operate in the national base. This is a good opportunity for Canadian company open a global business. As we all know Canada is a country of immigrants that is a natural advantages because foreign-born visible minorities living in Canada have knowledge of and connections to other countries which can be an invaluable asset in accessing overseas markets (R. Trichur, Conference Board of Canada Report. Employment Equity Still Failing Minorities, Canadian Press Newswire, Toronto, Canada, 2004.) Currently more than seven hundred thousand people in Toronto are of Indian origin, tapping into this community could enable Canadian companies to gain greater access to Indian markets.
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