3 Stages of Management

INTRODUCTION Nestle started of its journey in the year 1867. Henri Nestle, a German pharmacist was the founder of Nestle and he aimed to reach the global market ever since they started. The Anglo-Swiss Condensed Milk Company was the first European condensed milk factory in Cham, Switzerland in 1866. As a stepping stone, Nestle merged with Anglo-Swiss Condensed Milk Company in 1905. Nestle has faced a lot of ups and downs in its journey of survival. During the World War I, in 1914, obtaining raw materials and distributing their products became harder therefore it caused many factories to sell all their supplies in order to survive. On the other hand, war created an opportunity for Nestle to obtain 40 factories worldwide. Nestle has been offering varieties of product since 1925 such as Milo, Nescafe, Maggi, Nesquik, Nespresso and Buitoni. In order to be the market leader, Nestle also became the shareholder of L’Oreal. It also ventured further by merging with Nestle Purina Pet Care Company, Dreyer’s ice cream business, Chef America Incorporation a frozen food industry and Movenpick Ice Cream (Nestle, 2013).
Unilever started its journey in 1885 when William Lever started a business in a soap manufacturing company with his brother and named it Lever Brothers. Their product was named Sunlight and it is the world’s first packaged soap and it was very successful. The founder’s mission was to create a product that to make cleanliness a common place. Until 1919, the company was owned by the founder. But in 1919 as a result for expansion, William’s company accounted for over 60 per cent of the production of their soap in Britain. In the 1927, Jurgan and Van den Berghs who are a butter maker formed Margarine Union. The Lever Brothers merged with the Dutch Margarine Union to form a company named Unilever. The reason for their merge is because both this company share’s the same raw material for production which is palm oil. So through this merge they can generate more