Tea and Lipton Yellow Label
Introduction To Lever Brothers Pakistan Limited
History
Founded in 1897, Unilever has provided superior products for millions of people throughout the world. Generation after generation of satisfied customers have continued to maintain Unilever’s reputation as an innovative manufacturer and marketer of family and health care products. Today it is a multibillion-dollar company whose products are distributed in 140 countries worldwide.
Vision
"Unilever's vision is to have its products available within an arm's reach of every individual's desire."
Mission Statement “Our purpose in Unilevers is to meet the everyday needs of people everywhere to anticipate the aspirations of our consumers and customers to respond creatively and competitively with branded products and services which raise the quality of life.”
Marketing Objective
Unilevers aims to interact directly with its consumers. Its goals are consumer satisfaction and making its consumers feel that the money spent is worth the product. In comparison, it distinguishes its sales objective as achieving greater penetration in terms of sales volume and market share.
Unilever's excellence in quality, image and distribution, the founding stones of any consumer goods company, is the main reason behind its thundering success and leadership in the market. The company has a clear emphasis on quality and wants to provide the best possible products of the highest quality to its customers. It wants to grow continuously and not stay stagnant.
Lever Brothers Pakistan Limited
Lever Brothers is the largest consumer products company in Pakistan; it belongs to Unilever group of companies, which makes up one of the largest transnational in the world. Lever Brothers Pakistan Ltd. was incorporated in Pakistan in 1948. The company markets almost 50 well known household brands, like Lipton, Surf, Vim, Supreme, LifeBuoy, Lux etc. Which record approximately Rs. 20 billion in sales.
Mission Statement of
History
Founded in 1897, Unilever has provided superior products for millions of people throughout the world. Generation after generation of satisfied customers have continued to maintain Unilever’s reputation as an innovative manufacturer and marketer of family and health care products. Today it is a multibillion-dollar company whose products are distributed in 140 countries worldwide.
Vision
"Unilever's vision is to have its products available within an arm's reach of every individual's desire."
Mission Statement “Our purpose in Unilevers is to meet the everyday needs of people everywhere to anticipate the aspirations of our consumers and customers to respond creatively and competitively with branded products and services which raise the quality of life.”
Marketing Objective
Unilevers aims to interact directly with its consumers. Its goals are consumer satisfaction and making its consumers feel that the money spent is worth the product. In comparison, it distinguishes its sales objective as achieving greater penetration in terms of sales volume and market share.
Unilever's excellence in quality, image and distribution, the founding stones of any consumer goods company, is the main reason behind its thundering success and leadership in the market. The company has a clear emphasis on quality and wants to provide the best possible products of the highest quality to its customers. It wants to grow continuously and not stay stagnant.
Lever Brothers Pakistan Limited
Lever Brothers is the largest consumer products company in Pakistan; it belongs to Unilever group of companies, which makes up one of the largest transnational in the world. Lever Brothers Pakistan Ltd. was incorporated in Pakistan in 1948. The company markets almost 50 well known household brands, like Lipton, Surf, Vim, Supreme, LifeBuoy, Lux etc. Which record approximately Rs. 20 billion in sales.
Mission Statement of