Soaps Survey
Marketing Mix of Unilever Soaps | Product Category: Soap | | Three categories of soaps taken i-e LUX, Lifebuoy, DOVE. | | | |
Table of Contents Unilever 4 Vision 3 Unilever’s Corporate Purpose 5 Unilever’s Growth Priorities 5 Consumer Product Market 5 1. Product 6 Unilever’s Products 7 1.1. LUX 7 Color: 9 Sizes: 9 Target Market: 9 1.2. LIFEBUOY 9 History of Lifebuoy: 10 Lifebuoy on a Mission 10 The Way Forward 10 FRAGRANCE 10 PRODUCT: 11 1.3. Dove 11 History of Dove 12 Dove Bar Ingredients: 12 PACKAGING DOVE 15 2. PLACEMENT/DISTRIBUTION 15 2.1. LUX 16 2.2. Lifebuoy 16 2.3. DOVE 17 3. PRICING STRATEGIES 17 3.1. LUX 18 3.2. Lifebuoy 18 3.3. DOVE 18 4. PROMOTION 19 Unilever Promotion 20 4.1. LUX 21 4.2. Lifebuoy 22 4.3. Dove 24
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Unilever
Unilever is one of the world’s leading suppliers of fast- moving consumer goods. We aim to provide people the world over with products that are good for them and good for others.
Vision
Unilever’s Corporate Purpose * Deep roots in local cultures and markets around the world gives Unilever a strong relationship with consumers and are the foundation for future growth. They hope to bring their wealth of knowledge and international expertise to the service of local consumers – a truly multi-local multinational. * Unilever believes that long-term success requires a total commitment to exceptional standards of performance and productivity, to working together effectively, and to a willingness to embrace new ideas and learn continuously. * To succeed also requires, Unilever believes, the highest standards of corporate behavior towards everyone they work with, the communities they touch, and the environment on which they have an impact.
This is Unilever’s road to sustainable, profitable growth, creating long-term value for shareholders, our people, and our business partners.
Unilever’s Growth Priorities
Ambition:
Table of Contents Unilever 4 Vision 3 Unilever’s Corporate Purpose 5 Unilever’s Growth Priorities 5 Consumer Product Market 5 1. Product 6 Unilever’s Products 7 1.1. LUX 7 Color: 9 Sizes: 9 Target Market: 9 1.2. LIFEBUOY 9 History of Lifebuoy: 10 Lifebuoy on a Mission 10 The Way Forward 10 FRAGRANCE 10 PRODUCT: 11 1.3. Dove 11 History of Dove 12 Dove Bar Ingredients: 12 PACKAGING DOVE 15 2. PLACEMENT/DISTRIBUTION 15 2.1. LUX 16 2.2. Lifebuoy 16 2.3. DOVE 17 3. PRICING STRATEGIES 17 3.1. LUX 18 3.2. Lifebuoy 18 3.3. DOVE 18 4. PROMOTION 19 Unilever Promotion 20 4.1. LUX 21 4.2. Lifebuoy 22 4.3. Dove 24
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Unilever
Unilever is one of the world’s leading suppliers of fast- moving consumer goods. We aim to provide people the world over with products that are good for them and good for others.
Vision
Unilever’s Corporate Purpose * Deep roots in local cultures and markets around the world gives Unilever a strong relationship with consumers and are the foundation for future growth. They hope to bring their wealth of knowledge and international expertise to the service of local consumers – a truly multi-local multinational. * Unilever believes that long-term success requires a total commitment to exceptional standards of performance and productivity, to working together effectively, and to a willingness to embrace new ideas and learn continuously. * To succeed also requires, Unilever believes, the highest standards of corporate behavior towards everyone they work with, the communities they touch, and the environment on which they have an impact.
This is Unilever’s road to sustainable, profitable growth, creating long-term value for shareholders, our people, and our business partners.
Unilever’s Growth Priorities
Ambition: