Michael A Jones
BCOM/275
To The Families
Face-to-Face
It is with our deepest regret and sorrow that we must announce to you today August 5th, 2010 one of our copper minds in which your loved ones were working in has collapsed. At this point and time we do not know their fate or condition. We will work tirelessly day and night to extract and save your loved ones. Also at this point in time there has been no communication with the miners working below the surface. We have contacted several rescue services along with our mining minister to assist in rescue efforts to get your loved ones to the surface and back home safely. I assure and personally promise each and every one of you that I will not stop until
each and every one of them is returned home to you. The employees of this company are also like family to us, and their safe return is our main concern. I ask you to trust that we will do everything within our power to ensure that their rescue will be a success. I want to also ensure you that there will be a full investigation into the events that occurred today so that we can take all steps necessary to ensure that this type of incident will not occur again. We will provide any updates to you as soon as they arise. Also in this time of grief and despair we I have arranged grief counselors that will remain on site through the entire process. In the event that we communication in instilled and we are able to locate your family members you will be personally contacted by me. I thank you for your trust and prayers as we continue our unwavering efforts to locate your family members.
I chose to do this face to face so that the families will see that the company does care about their loved ones. In time of tragedy you need to communicate to the family members face to face. When you do this it shows that you are more personable and they can actually see someone does care about their loved ones. You also need to reassure them that you care and that you are working hard to help them and also ensure that you will do everything possible that this will never happen again. With face-to-face and proper communication you can give the family a peace of mind and keep them calm during the situation.
To The Employees
Email Release Earlier today August 10th, 2010 one of our copper mines containing over 30 of our employees and your co-workers collapsed trapping them inside. We have taking proper precautions and rescue efforts to begin extracting the employees and returning them home safe. As of right now we have no communication with them, however we are working tirelessly to make contact with them. We are asking you to refrain from speaking to the media or the families members of the incident until we can complete a proper investigation and a successful rescue of the workers. We will also conduct several safety classes to you over the coming weeks to ensure this does not happen again. We ask that you continue to support our company in their efforts along with the family members until they can be returned home safely. There will be more information to come. We thank you for your service and hard work you continue to do for the company. We will hold a meeting with all shift leaders and managers to put out more information.
For the communication to the employees, I felt an email and printed letter was the appropriate communication channel to release the information to them. This way they can get information about what happen to their co-workers and also let them know the company is working hard to get their friends and co-workers home safe. I chose to include information about them speaking to the media and families so that there isn’t any confusion after the face-to-face speech that was given. When people talk it can make family members uneasy and upset. The employees need to also have a peace of mind and know that the company will take care of them after something like this.