Customer plan is a document that outline everything on what the company will do before proceeding to next step. For Millennial Enterprise:
• Our target customer will be focus on three types of customer: lecturer, student and MMU staff.
• We plan to sell our product in three different location in MMU which is CLC, FOB and Learning Point because there is where we can find many students that just finish class or going to class aa well as student spend most of the time at there.
• However, our main customers were students who study in MMU Melaka campus.
• As we know that many students prefer convenient product therefore our product are very convenient to them where they can just buy and go, and they can eat whenever they want. …show more content…
• We also got offer our product in bundle. For customer that want to buy the product in bundle we will give special offer to them.
• We know that our products are simple, so all the salesperson will try their best to sell the product to the customer.
4.3.1 Account Management Plan
• We use offline selling method to promote our products to the customer. This is an advantage for the customer where they can see the product on the spot and salesperson can face to face interact with them and explain the product to them.
• We decided to sell our product based on the market prices so that customer won’t think that we try to earn more money from them.
• For bundle product we will pack them in a nice plastic bag so that it is very convenient for them to keep and carry.
• We first will inform our friends that we going to sell this product so if they are interested they can buy from us.
• We proper account formula to count our sales, revenue, and expenses so that we will have the accurate …show more content…
It helps to create a plan on how to build good customer relationship and archive marketing goals. It aims to optimise the customer experience for different customer groups across their relationship. To have a good contact and communication with customer the basis key is basic on eight steps of selling approach. Those eight steps consist of prospecting, pre-approach, approach, need identification, presentation, handling objections, closing the sale and implementation or follow-up.
• Step 1: Prospecting,
We identify potential customer that will buy our product. Those customer that have the money to spend, the authority to buy and the desire to buy it. For this project, we only focus on three type of customer which lecturer, student and MMU staff but our main customer was the student who study in MMU campus. This is because the large number of students in MMU and they are the person that we normally will interact as well as easily to approach. Besides that, students also spend most of their time in MMU where they will feel hungry and need a break therefore, we can sell our product to them because the product we sell are convenience to