Preview

4 P's Of Marketing Case Study

Satisfactory Essays
Open Document
Open Document
719 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
4 P's Of Marketing Case Study
The four P´s of marketing.

Introducción:

The success of a company when positioning a product to society depends largely on a good marketing strategy. A key part in the process of establishing a marketing strategy is the application of 4ps. But What are the 4ps?, What is the benefit of knowing them?. This test will try to provide the theoretical information of the 4ps, in order that the reader answers these questions and is motivated to the deepest investigation of this important topic in marketing.

Desarrollo:

Marketing originated with the application of the four "P's": product, promotion, place and price.

None of the 4 p's is more or less important but all contribute to the realization of an effective mixture.

Now we will see each of the 4
…show more content…
Promotion:

As for promotions, a preliminary study is carried out, taking into account that in the rainy season there is more flower you can make a wholesale promotion.

In case of specific arrangements for mothers day or valentines these products can carry a discount.

This are example for the 4 p´s only you need to see beyond and give it a structure.

Conclusión:

It is recommended that when you have the disposition to start a business or launch a new product or service to the market, you should resort to the analysis of the classic four "P", in order to outline a marketing plan as optimal as posible.

At the beginning of this work, we ignored the importance of marketing and its market strategies, we now know and conclude that the 4P'S theory of marketing is one of the most famous and important bases of achievement of business objectives. Business success does not depend on luck, but on the correct structuring and planning of the market to be conquered and this is only achieved with the good application of the

You May Also Find These Documents Helpful

  • Powerful Essays

    4Ps defines as Product, Price, Place, and Promotion. Based on the statement from Smith and Wiggins (2008), the 4Ps refers to strategic controls for the whole marketing concept. 4Ps determine the product life cycle’s growth and movement. The first P refers to ‘’Product’’ which here Foster’s has a wide range of products, such as beers, wine, and spirits, which their prices are various as well. A positive result from the wide range of products which Foster’s has will bring the company to enter a huge market. In a large market like Asian market, beer is the most popular and easiest product to sell; so to begin their marketing program Foster’s will be focusing in marketing their beers. Besides popular and easy to market, commonly the price of beers consider as cheap and handy to a large size of customers. After they success to gain market share by marketing their beers, Foster’s will expand their marketing by taking in their wine and spirit products to the market. Foster’s products will be marketed as being accessible to…

    • 3442 Words
    • 14 Pages
    Powerful Essays
  • Better Essays

    The four elements of the marketing tactics are all equally important when developing a marketing plan. The four P 's: product, price, promotion, place seek to inform, satisfy, reach, and place value on the product or service that will meet the customers needs. All four are needed in a marketing mix. The mix can be altered by varying the degrees of the mix, but…

    • 896 Words
    • 4 Pages
    Better Essays
  • Satisfactory Essays

    These 4 Ps are the parameters that the marketing manager can control, subject to the internal and external constraints of the marketing environment. The goal is to make decisions that center the four P's on the customers in the target market in order to create perceived value and generate a positive response…

    • 524 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Unit 3 P1

    • 1803 Words
    • 8 Pages

    The broad field of marketing activities can be condensed into the 4 P’s which are:…

    • 1803 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Cadbury

    • 4124 Words
    • 17 Pages

    This term paper was done to show Cadbury’s marketing mix and actually how they employ the 4P strategies- Product, Place, Price and Promotion in real world scenario. This project provides us with exposure to Chocolate confectionery, Beverages, Biscuits, Gum and Candy in India which is one of the most promising segments in India today. We studied the strategies employed by Cadbury India Limited that makes it the market leader and suggested few recommendations of our own.…

    • 4124 Words
    • 17 Pages
    Powerful Essays
  • Best Essays

    One of the many tools used for knowing consumer behavior are the four P’s of marketing, the product, place, price and promotion. By knowing the concepts of the four P’s…

    • 1547 Words
    • 7 Pages
    Best Essays
  • Satisfactory Essays

    The marketing mix, the four P’S as it is known by, for this piece of work this will extend to the 7 p’s to cover the full dynamics of this concept are the basic elements of which are;…

    • 1055 Words
    • 5 Pages
    Satisfactory Essays
  • Good Essays

    Four Ps of Marketing

    • 486 Words
    • 2 Pages

    While the forms of marketing are almost as varied as the products themselves,there is evidence that there are some universal rules that are applicable to successful marketing in the retail and some service industries.Studies have found that some of the characteristics affecting consumer behavior that marketers must take into account,due to the influence on consumer purchases are product, pricing, positioning, and placement. What is known in marketing circles as the four p 's.…

    • 486 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Furthermore, the partners could use the four P’s of marketing to help implement the best strategy when determining their marketing strategy. For instance, the representatives of Electronic Visions could ensure their product is appealing to the market in which they are attempting to enter. Although they may believe their products possess a quality appealing to this new market and country, they must assess if it is satisfying the major needs of their new customer base. Moreover, the representatives must question whether the price is reasonable compared to those standards well-known by consumers of that country. This is important to determine as this factor may determine how responsive the country is to the products regardless of whether a niche is being filled. Furthermore, representatives must consider both the place and location of their organization as well as promotion in order to best determine their marketing strategy. For instance, they must consider which locations are suitable and easy for customers to travel to along with promotional stimulants within the organization in order to stimulate success within the…

    • 570 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    In internet marketing it is also known as the 4p’s, which is place, promotion, products and…

    • 371 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Health Care Analysis

    • 1284 Words
    • 6 Pages

    Incorporating the Four P’s in the organizations marketing strategy is important for the success of the hospital. The hospital must be able to respond to the customer’s needs and wants. “To respond to customers, an organization must develop a product, determine the price customers are willing to pay, identify what place is most convenient for customers to purchase the product or access the service, and finally promote the product to customers to let them know it is available.” (2006)…

    • 1284 Words
    • 6 Pages
    Better Essays
  • Satisfactory Essays

    Marketing

    • 384 Words
    • 2 Pages

    Breadth and Depth of Analysis of the Current Marketing Strategy (including ad) for chosen Product/Brand. * Is the current marketing strategy (4Ps) and 3Cs well described and analyzed? * Are the current weaknesses identified compelling?…

    • 384 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    paper

    • 382 Words
    • 2 Pages

    Discuss why each of the 4-P decisions would be important when marketing your selected product.…

    • 382 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    A Bathing ape

    • 1968 Words
    • 8 Pages

    This project has been done by a group five student for the module “Principles of Marketing” and it is based on the marketing tactic of 4 Ps. There have been a number of research strategies such as online sources, observation, articles, interviewing a store manager, and sources from the university library. The report and its allied presentation are due on Monday 22nd of November 2010.…

    • 1968 Words
    • 8 Pages
    Better Essays
  • Satisfactory Essays

    4 E's of Marketing

    • 342 Words
    • 2 Pages

    Most everyone is familiar with the 4 P’s of Markting, Product, Place, Positioning and Price- but have you heard of the 4 E’s of Marketing?…

    • 342 Words
    • 2 Pages
    Satisfactory Essays

Related Topics