4P Marketing Factors In The Creative Industry

Nowadays, Creative industry is growing rapidly due to easier ways to connect to the media. Due to higher number of competitors, each company have to make their company outstanding and attractive. Therefore, 4P is now involving in Creative industry in order to develop potential. 4Ps is created by E. Jerome in 1960s and still spreading and taught throughout the world. It a combination of controllable categories which are product, price, place and promotion (Marketing Mix, 2015). Firstly, product is the items or services that the company provide to the clients to meet their need. Secondly price is the value of the product. Thirdly, place is where is the product selling or where buyers can assess to the products. And lastly, promotion; the way
To successful on the business, putting the right product in the right place, at the right price and at the right time is not exaggerated but trustable. 4P marketing Mix can clearly comprehensive this theory. For example, Apple Inc.’s using this model on their business efficiently. Each of their products consist of different types of functions that unique and suitable for various occupations, ages and life styles. Customers can buy the products on Apple online store, actual Apple shop and third party shop like EBay and Amazon which make it much more accessible and convenient. Apart from multitudinous on products and accessibility, Apple Company also have the strong brand image which is exclusive, unique and luxury. They promote the brand throughout different types of Medias such as newspaper, website, billboard and even set up the events (Greenspan,
The products have to be well-designed and high quality to attract the customers. The customers can easily access to the products; it can be sold both online market and actual shop. The price has to be reasonable and worthy for customers as same as the profit is high enough for the company. Some of the creative products might be difficult to value, it is rely on the complacency of the buyers. Sometimes, the company can set up the special even such as discount sale, festival, bonus free gift in order to attract new customers and maintain old users. To determine the overall success of the business, the company can set up the goals, it can be the profit or non-financial such as popularity and followers. This obviously makes the company see the overall position and which direction the business should go in the