5: Electronic Commerce and Enterprise Resource Planning
Chapter 05: Electronic and Mobile Commerce and Enterprise Systems
TRUE/FALSE
1. The length of the sales process for the typical B2B sale is much longer and involves more decision makers than for the typical C2C sale.
ANS: T PTS: 1 REF: An Introduction To Electronic Commerce
2. The B2C market grabs more of the news headlines, but the B2B market is considerably larger and is growing more rapidly.
ANS: T PTS: 1 REF: An Introduction To Electronic Commerce
3. Forrester Research forecasts that the volume of mobile commerce will reach $31 billion by 2016 or about one-third of the total B2C e-commerce sales.
ANS: F PTS: 1 REF: Mobile Commerce
4. The market for mobile commerce in North America is maturing much later than in Western Europe and Japan.
ANS: T PTS: 1 REF: Mobile Commerce
5. P-cards can be used for a variety of purposes, including storing a user’s financial facts, health insurance data, credit card numbers, and network identification codes and passwords.
ANS: F PTS: 1
REF: E-Commerce And M-Commerce Technology Infrastructure
6. A key sector of wholesale e-commerce is spending on MRO goods and services.
ANS: T PTS: 1 REF: Electronic And Mobile Commerce Applications
7. An electronic exchange enables competitors and suppliers to buy and sell goods, trade market information, and run back-office operations.
ANS: T PTS: 1 REF: Electronic And Mobile Commerce Applications
8. The practice of market segmentation divides the pool of potential suppliers into subgroups usually defined in terms of the size of the subgroup.
ANS: F PTS: 1 REF: Electronic And Mobile Commerce Applications
9. AdMob is a mobile advertising provider that serves up ads for displays on B2B Web sites and is part of Google earning over $10 billion per year in advertising revenue.
ANS: F PTS: 1 REF: Electronic And Mobile Commerce Applications
10. Over 300 billion coupons are distributed each year in North America however, less than 2% of those coupons are redeemed.
ANS:
TRUE/FALSE
1. The length of the sales process for the typical B2B sale is much longer and involves more decision makers than for the typical C2C sale.
ANS: T PTS: 1 REF: An Introduction To Electronic Commerce
2. The B2C market grabs more of the news headlines, but the B2B market is considerably larger and is growing more rapidly.
ANS: T PTS: 1 REF: An Introduction To Electronic Commerce
3. Forrester Research forecasts that the volume of mobile commerce will reach $31 billion by 2016 or about one-third of the total B2C e-commerce sales.
ANS: F PTS: 1 REF: Mobile Commerce
4. The market for mobile commerce in North America is maturing much later than in Western Europe and Japan.
ANS: T PTS: 1 REF: Mobile Commerce
5. P-cards can be used for a variety of purposes, including storing a user’s financial facts, health insurance data, credit card numbers, and network identification codes and passwords.
ANS: F PTS: 1
REF: E-Commerce And M-Commerce Technology Infrastructure
6. A key sector of wholesale e-commerce is spending on MRO goods and services.
ANS: T PTS: 1 REF: Electronic And Mobile Commerce Applications
7. An electronic exchange enables competitors and suppliers to buy and sell goods, trade market information, and run back-office operations.
ANS: T PTS: 1 REF: Electronic And Mobile Commerce Applications
8. The practice of market segmentation divides the pool of potential suppliers into subgroups usually defined in terms of the size of the subgroup.
ANS: F PTS: 1 REF: Electronic And Mobile Commerce Applications
9. AdMob is a mobile advertising provider that serves up ads for displays on B2B Web sites and is part of Google earning over $10 billion per year in advertising revenue.
ANS: F PTS: 1 REF: Electronic And Mobile Commerce Applications
10. Over 300 billion coupons are distributed each year in North America however, less than 2% of those coupons are redeemed.
ANS: