Starting with his(McDonald) article, “A Dollar a Day” published on the 29th of July, 2009 immediately grabs readers attention with the implementation of a pun, coupled with negative connotations in his sub title, “Sweatshop kids pay a hefty price for glamour garments” this use of the pun “hefty price” in context suggests that these kids are not only creating these expensive attires but the damage it does to their young bodies is a large price they pay for the small amount of income earned, the play on words helps to attract reader’s attention, therefor getting readers to instantly notice the author’s viewpoint.
Secondly the words “sweatshop” and “kids” used together strongly advocates negativity in the audience and their opinions towards them, thinking of children in sweatshops would cause most people to react against it and making reader’s side with the
author.
Following this, the author employs an anecdote in combination with emotive language of a young Indian boy who is one of many in what is now a thriving industry of sweatshops,” 10-year-old Manu focuses with tired eyes on the task at hand… He will do this for 12 hours today, as will the dozen or so other boys sharing the cramped, blazingly hot workshop.” This story provides a personal and human dimension the article that gives the audience something to relate to, feel more involved and create interest and a sense of sorrow and self – blame for this young boy, feeling as though they should do something to stop such things. The emotive language added, constructs an image in readers minds of a small, unhygienic, uncomfortable and unbearable way of working, for shocking hours for kids these age and affect them to react emotionally, in support of the writers standpoint.