A Summary Of Cam Newton In Advertising

The article I have chosen to write about and critique is about Cam Newton being the next big thing in advertising for the NFL. This article most relates to how media and sponsors emphasize celebrities in sport. Celebrities are a huge part of advertising today because fans look up to them. If a favorite player is participating in something or wearing certain items, then the fans will likely want to as well. Cam Newton, however, is different than any of the sports celebrities in the media today because of the way he plays football and his personality is so out in the open. Tom Carroll, the CEO of the ad agency TBWA Worldwide, can remember the first time he saw Cam Newton on the sidelines and it was the year in which he won the Heisman Trophy.
He already has many commercials with Gatorade, as well as Dannon Oikos, Bose and others. These commercials greatly emphasize him and his brand. Advertisers and Sports Marketers are already claiming that Cam will become the Michael Jordan of the NFL, a superstar personality who dominates on the field and off the field. (McCarthy, 2016) Cam is the perfect pitchman for media and sponsors because he is young and very outspoken and he is not afraid to say what he feels. Media and sponsors love that because he will always be in the news and in turn, boosting their brands. According to McCarthy, sponsors view him as a new pitchman who can reach kids and consumers in a country that is projected to be majority non-white by 2050. (McCarthy, 2016) On the other hand, people may ask, “Is Cam too polarizing?” or “What about his celebrations?” or “What about his comments on race?” Advertisers tend to be fascinated by these types of behaviors because he will frequently be portrayed in the media and he will make it
He has revolutionized the quarterback position with the way he plays. Nobody has ever played quarterback the way he does, and people will flock to him naturally. His personality is out in the open and he is not afraid to put himself out there, giving the media and sponsors a perfect pitchman for years to come. Based on this article saying Cam Newton is the next big thing in the NFL, I agree with all that is being said. There is not a more marketable athlete in the sport today that has his combination of personality and the way he plays football. He is simply the greatest athlete in the sport and deserves all the advertisements and endorsements he has been