Rhetorical Analysis Of Doritos 'Fashionista Daddy'
Lauren Wardell
Professor Wallo
Eng. 111.17009
8 October 2014
Fashionista Daddy The 2013 Super Bowl was one of the most watched events in the world! A Super Bowl guru raves, “With 111.5 million viewers, last night’s game tops out as the most-watched TV show in U.S. history” (Pattern). Football is only part of the Super Bowl, though. This game day is a chance for name brand companies to put their products out there and gain popularity. During the 2013 Super Bowl, Doritos, one of the most popular chip brands, advertised what they thought could be one of their most famous advertisements yet. A young man and his friends are persuaded, by bags of Doritos, to give up playing football for the afternoon. In turn, they play princess dress up with the man’s daughter. All of the men comply to wear dresses, makeup, and tiaras as long as they got their chips. “Fashionista Daddy” uses notable elements, rhetorical appeals, and logical fallacies to make their ad appeal to their intended audience, young to middle aged adults. …show more content…
The producers chose to use vibrant colors throughout the ad to make the motion picture livelier. Although the actors are not famously known, they distract the audience with the humorous script. By having the father and his friends dance around in puffy dresses, they make themselves seem childish and more relatable to younger people. The text in this advertisement is kept to a minimal, so that it will not overpower the main visual aspect. Only the slogan is shown to emphasize the importance of what this ad is really about. Bright orange and white are against a striking black to make the logo really stand out. All of these notable elements immensely help towards making this commercial engaging to the
Professor Wallo
Eng. 111.17009
8 October 2014
Fashionista Daddy The 2013 Super Bowl was one of the most watched events in the world! A Super Bowl guru raves, “With 111.5 million viewers, last night’s game tops out as the most-watched TV show in U.S. history” (Pattern). Football is only part of the Super Bowl, though. This game day is a chance for name brand companies to put their products out there and gain popularity. During the 2013 Super Bowl, Doritos, one of the most popular chip brands, advertised what they thought could be one of their most famous advertisements yet. A young man and his friends are persuaded, by bags of Doritos, to give up playing football for the afternoon. In turn, they play princess dress up with the man’s daughter. All of the men comply to wear dresses, makeup, and tiaras as long as they got their chips. “Fashionista Daddy” uses notable elements, rhetorical appeals, and logical fallacies to make their ad appeal to their intended audience, young to middle aged adults. …show more content…
The producers chose to use vibrant colors throughout the ad to make the motion picture livelier. Although the actors are not famously known, they distract the audience with the humorous script. By having the father and his friends dance around in puffy dresses, they make themselves seem childish and more relatable to younger people. The text in this advertisement is kept to a minimal, so that it will not overpower the main visual aspect. Only the slogan is shown to emphasize the importance of what this ad is really about. Bright orange and white are against a striking black to make the logo really stand out. All of these notable elements immensely help towards making this commercial engaging to the