A Theory Of Media Politics: How Media Constructs The Image Of Politicians
A Theory of Media Politics: How Media Constructs the Image of Politicians
Media is inseparable part of people’s life. Hence, media is the right tools which used to forge the human mind either consciously or not. In this era, modern political success depends upon the control of mass media. An image making in the mass media is an important element in world politics since the image of politicians in the media is seen as a good indicator of their influence. Politicians have learned that one way to successfully guide the media focus is to limit what they can report on the events that had previously designed carefully.
In the theory of media politics, John Zaller said that the media is a system politics. In this case, media correlated with another political system such as bureaucratic, legislative, judicial and even political parties (Zaller, 1999). In the respective domain, one can identify the key roles, diverse interests, and stable patterns of interaction that determines the characteristic shape of the political endeavor. The goal of media for politicians is to use mass communication to mobilize the public support they need to win an election and to get their programs enacted.
In addition, the media has an agenda setting theory. In this regard, the agenda setting influence of the news media in focusing public attention on a particular topic. …show more content…
Political celebrities refer to the movement of famous people in politics, the treatment of politicians as celebrities and public interaction between celebrities and politicians. These famous people, including those in the political dynasties that once ruled in the previous period. Justin Trudeau, the new leader of Canada who appear phenomenally, is a good example. The great name of Trudeau family is familiar for the Canadian people. This becomes a good selling point for Justin Trudeau to achieve public
Media is inseparable part of people’s life. Hence, media is the right tools which used to forge the human mind either consciously or not. In this era, modern political success depends upon the control of mass media. An image making in the mass media is an important element in world politics since the image of politicians in the media is seen as a good indicator of their influence. Politicians have learned that one way to successfully guide the media focus is to limit what they can report on the events that had previously designed carefully.
In the theory of media politics, John Zaller said that the media is a system politics. In this case, media correlated with another political system such as bureaucratic, legislative, judicial and even political parties (Zaller, 1999). In the respective domain, one can identify the key roles, diverse interests, and stable patterns of interaction that determines the characteristic shape of the political endeavor. The goal of media for politicians is to use mass communication to mobilize the public support they need to win an election and to get their programs enacted.
In addition, the media has an agenda setting theory. In this regard, the agenda setting influence of the news media in focusing public attention on a particular topic. …show more content…
Political celebrities refer to the movement of famous people in politics, the treatment of politicians as celebrities and public interaction between celebrities and politicians. These famous people, including those in the political dynasties that once ruled in the previous period. Justin Trudeau, the new leader of Canada who appear phenomenally, is a good example. The great name of Trudeau family is familiar for the Canadian people. This becomes a good selling point for Justin Trudeau to achieve public