Abc Foods Executive Summary
ABC Foods Limited (ABC) is a leading producer of dairy products and chocolates in New South Wales and Victoria. The company produces chocolates, powdered milk, cheese and butter for both premium and mass consumption segments. ABC Foods exports 50 percent of its products to 13 countries across the world. Established a decade ago, the company presently commands sixth position in the domestic dairy product and chocolate confectionery market.
Our Mission
Our Roadmap starts with our enduring mission. It states our purpose as an enterprise. Our mission provides the standards against which we weigh our actions and decisions in assessing our performance.
Our mission is
• To provide high quality dairy products and chocolates for domestic and international …show more content…
• To become a international brand from a predominantly regional domestic brand.
• To enter new international markets and strengthen our global foothold.
Our Vision
Our vision provides the framework for the Roadmap that we have defined in our mission and acts as a guide for every facet of our business by indicating what we have to achieve in order to continue on our sustainable growth trajectory.
We continue to stress on five “P”s
• People: Provide an excellent place to work where people are always inspired to put their best foot forward. Provide excellent growth and career progress opportunity to all who are part of our ABC family.
• Portfolio: Present to the world a portfolio of high quality dairy product and chocolate confectionery brands that foresee and satisfy desires and needs of people the world over.
• Partners: Develop and nurture a successful network of suppliers and customers so that together we can create mutual and enduring value.
• Planet: Play the part of a responsible citizen that has a positive effect on the society by helping to put together and support sustainable …show more content…
Cheese – ‘Say Cheez’ is our leading brand in cheese.
Our Market Positioning
Presently ABC Foods Limited commands sixth position in the overall domestic dairy product and chocolate confectionery market.
We have a market share of 5 percent n the overall dairy product market of the country. In the chocolates segment we command a market share of 20 percent in New South Wales and Victoria and 3 percent of the overall domestic market.
In the cheese segment we are the fourth largest manufacturer and marketer in the region. We have a small presence in powdered milk market while in butter we have nearly 1 percent share of the overall domestic market. Our Customers
ABC Foods is predominantly a regional player in the dairy products and chocolates confectioners market. We operate in New South Wales and Victoria with scanty presence in other regions of the country. As a dairy product company we cater to all across age and sex. Our customers are mostly concentrated in the age group of 8 to 25 years and 55 to 70 years. The brands ‘Delight’ and ‘Say Cheez’ are particularly popular with children, young adults and senior citizens the New South Wales and Victoria regions.
At the international level we are present in 13 countries across the world through our
Our Mission
Our Roadmap starts with our enduring mission. It states our purpose as an enterprise. Our mission provides the standards against which we weigh our actions and decisions in assessing our performance.
Our mission is
• To provide high quality dairy products and chocolates for domestic and international …show more content…
• To become a international brand from a predominantly regional domestic brand.
• To enter new international markets and strengthen our global foothold.
Our Vision
Our vision provides the framework for the Roadmap that we have defined in our mission and acts as a guide for every facet of our business by indicating what we have to achieve in order to continue on our sustainable growth trajectory.
We continue to stress on five “P”s
• People: Provide an excellent place to work where people are always inspired to put their best foot forward. Provide excellent growth and career progress opportunity to all who are part of our ABC family.
• Portfolio: Present to the world a portfolio of high quality dairy product and chocolate confectionery brands that foresee and satisfy desires and needs of people the world over.
• Partners: Develop and nurture a successful network of suppliers and customers so that together we can create mutual and enduring value.
• Planet: Play the part of a responsible citizen that has a positive effect on the society by helping to put together and support sustainable …show more content…
Cheese – ‘Say Cheez’ is our leading brand in cheese.
Our Market Positioning
Presently ABC Foods Limited commands sixth position in the overall domestic dairy product and chocolate confectionery market.
We have a market share of 5 percent n the overall dairy product market of the country. In the chocolates segment we command a market share of 20 percent in New South Wales and Victoria and 3 percent of the overall domestic market.
In the cheese segment we are the fourth largest manufacturer and marketer in the region. We have a small presence in powdered milk market while in butter we have nearly 1 percent share of the overall domestic market. Our Customers
ABC Foods is predominantly a regional player in the dairy products and chocolates confectioners market. We operate in New South Wales and Victoria with scanty presence in other regions of the country. As a dairy product company we cater to all across age and sex. Our customers are mostly concentrated in the age group of 8 to 25 years and 55 to 70 years. The brands ‘Delight’ and ‘Say Cheez’ are particularly popular with children, young adults and senior citizens the New South Wales and Victoria regions.
At the international level we are present in 13 countries across the world through our