According To Ken Blanchard A

This paper will analyze the book “Raving Fans”. This book was co-authored by Ken Blanchard and Sheldon Bowles. This book deals with the topic of customer service, or the lack thereof in today’s society. These two authors “have taken an important, complex subject, peeled back all but the critical core, and set out fundamental truths in a simple, understandable, and enjoyable form”. (page#x) This book is a story about a man who accepted a job with a company as an area manager. The first day on the job he meets his so called fairy god mother, named Charlie. This tail follows the two as Charlie teaches the new area manager the three secrets to creating “raving fan” customers. Charlie does so with the help of some of his past “godchildren” who share their experiences. In this paper I will explain what a “raving fan” organization is and why there is so few of them around in today’s society. Also I will discuss three ideas from this book that I can apply in my life today as a coach and a leader.
A “raving fan” organization is a business that has customers that are “raving fans”. According to Ken Blanchard a “Raving Fan” is “a customer that is so devoted to your products and services that they wouldn’t dream of taking their business elsewhere and will sing from the rooftops about just how good you are”.(Blanchard&Bowels) It can be difficult to create this kind of passion from customers and is why there are very few of these type organizations in today’s society. There are a couple contributing factors for this. The first being the lack of a clear vision that is centered on the customer. To create a “raving fan” the customer must be the focus of everything a company does. Many companies fail to “create a vision of perfection centered on the customer”.(Blanchard & Bowel, 1993, p.41) Customers should be taken into consideration when developing a vision, business strategies, or even setting goals. On top of a not having a clear vision that is focused on customer, the