Accounting
Bakery Business Plan
Ericson Bakery (EB)
Executive Summary
Introduction
Ericson Bakery (EB) is a start-up coffee and bakery retail establishment located in the heart of Eldoret Town. EB expects to catch the interest of a regular loyal customer base with its broad variety of coffee and pastry products. The company plans to build a strong market position in the town, due to the entrepreneur's industry experience and mild competitive climate in the area.
EB aims to offer its products at a competitive price to meet the demand of the middle-to higher-income local market area residents.
The Company
EB is incorporated in Eldoret Town, its postal address being The mobile number being It is owned and managed by its owner-Eric Kipchoror Kiplagat.
Mr.Eric Kipchoror Kiplagat has extensive experience in accounting, sales, marketing, and management and is the Sales Executive of Sergoit Golf & Wildlife. The company intends to hire two full-time pastry bakers and six waitresses to handle customer service and day to day operations.
Products and Services
EB offers a broad range of coffee and pastry products, all from high quality Kenyan grown coffee beans. EB caters to all of its customers by providing each customer coffee and pastry products made to suit the customer, down to the smallest detail.
The bakery provides freshly prepared bakery and pastry products at all times during business operations. Six to eight moderate batches of bakery and pastry products are prepared during the day to assure fresh baked goods are always available.
The Market
The retail coffee industry in the town has recently experienced rapid growth. The cool climate in region stimulates consumption of hot beverages throughout the year.
EB wants to establish a large regular customer base, and will therefore concentrate its business and marketing on local residents, which will be the dominant target market. This will establish a healthy, consistent revenue base to ensure stability of the
Ericson Bakery (EB)
Executive Summary
Introduction
Ericson Bakery (EB) is a start-up coffee and bakery retail establishment located in the heart of Eldoret Town. EB expects to catch the interest of a regular loyal customer base with its broad variety of coffee and pastry products. The company plans to build a strong market position in the town, due to the entrepreneur's industry experience and mild competitive climate in the area.
EB aims to offer its products at a competitive price to meet the demand of the middle-to higher-income local market area residents.
The Company
EB is incorporated in Eldoret Town, its postal address being The mobile number being It is owned and managed by its owner-Eric Kipchoror Kiplagat.
Mr.Eric Kipchoror Kiplagat has extensive experience in accounting, sales, marketing, and management and is the Sales Executive of Sergoit Golf & Wildlife. The company intends to hire two full-time pastry bakers and six waitresses to handle customer service and day to day operations.
Products and Services
EB offers a broad range of coffee and pastry products, all from high quality Kenyan grown coffee beans. EB caters to all of its customers by providing each customer coffee and pastry products made to suit the customer, down to the smallest detail.
The bakery provides freshly prepared bakery and pastry products at all times during business operations. Six to eight moderate batches of bakery and pastry products are prepared during the day to assure fresh baked goods are always available.
The Market
The retail coffee industry in the town has recently experienced rapid growth. The cool climate in region stimulates consumption of hot beverages throughout the year.
EB wants to establish a large regular customer base, and will therefore concentrate its business and marketing on local residents, which will be the dominant target market. This will establish a healthy, consistent revenue base to ensure stability of the