Marketing and Gardenia
Company Profile
|History |
|1978 |
|Gardenia first started as a small in-store bakery at Bukit Timah Plaza producing variety bread, with the help of experienced American baker,|
|Horatio 'Sye' Slocumm, who had 35 years experience in the bakery business. |
| |
|1981 |
|Production was growing rapidly and plans were underway for a larger commercial bakery. |
| |
|1983 |
|A commercial bakery was finally started in March 1983 at Pandan Loop, producing 2000 loaves per hour. |
|Originally based on the concept of a central bakery supplying a variety of products mainly to retail bakeries, this changed to a |
|single-minded concentration on producing a white sandwich loaf distributed to all retail outlets including supermarkets and sundry shops. |
|Launched against entrenched competition; but with a superior product (softer-textured, tastier-flavoured and enriched bread), modern |
|distinctive packaging and good marketing (effective advertising, merchandising and distribution), Gardenia
|History |
|1978 |
|Gardenia first started as a small in-store bakery at Bukit Timah Plaza producing variety bread, with the help of experienced American baker,|
|Horatio 'Sye' Slocumm, who had 35 years experience in the bakery business. |
| |
|1981 |
|Production was growing rapidly and plans were underway for a larger commercial bakery. |
| |
|1983 |
|A commercial bakery was finally started in March 1983 at Pandan Loop, producing 2000 loaves per hour. |
|Originally based on the concept of a central bakery supplying a variety of products mainly to retail bakeries, this changed to a |
|single-minded concentration on producing a white sandwich loaf distributed to all retail outlets including supermarkets and sundry shops. |
|Launched against entrenched competition; but with a superior product (softer-textured, tastier-flavoured and enriched bread), modern |
|distinctive packaging and good marketing (effective advertising, merchandising and distribution), Gardenia