Activity 15 The Deep DiveIntroductionHow Do
Activity 1.5 The Deep Dive
Introduction
How do professional design companies work through a design process? The video you are about to see chronicles the efforts of a world-renowned design firm, as they apply their process to the redesign of a common, everyday product.
One of the best-documented examples of the design process in action took place in Palo Alto, California, at an industrial design firm called IDEO. ABC News gave IDEO the challenge of redesigning the old and familiar shopping cart in just five days. Nightline chronicled the experience and aired the program on February 9, 1999.
This short documentary reinforces the idea that fantastic solutions can be produced under very difficult constraints when the designers have a commitment to the problem, a firm understanding of a design process, and a willingness to operate as a team.
In this activity you will watch the Deep Dive documentary and record information related to the design process used in the redesign of a shopping cart.
Equipment
VCR or DVD player
Television
The Deep Dive DVD
Procedure
In this activity you will watch a group of professionals work to solve a design problem in just five days. Answer the following questions as you watch The Deep Dive. A class discussion will take place following the broadcast.
1. “From the buildings in which we live and work, to the cars we drive, or the knives and forks with which we eat, everything we use was designed to create some sort of marriage between _________________ and _________________.”
2. The folks at IDEO state that they are not experts in any given area. But they do claim to be experts on the ____________________, which they apply to the innovation of consumer products.
3. After the team of designers is brought together, introduced to the problem, and informed they have five days to “pull it off,” what phase of the design process do they immediately engage in?
4. Give two examples of what the team members did during this phase.
a.
Introduction
How do professional design companies work through a design process? The video you are about to see chronicles the efforts of a world-renowned design firm, as they apply their process to the redesign of a common, everyday product.
One of the best-documented examples of the design process in action took place in Palo Alto, California, at an industrial design firm called IDEO. ABC News gave IDEO the challenge of redesigning the old and familiar shopping cart in just five days. Nightline chronicled the experience and aired the program on February 9, 1999.
This short documentary reinforces the idea that fantastic solutions can be produced under very difficult constraints when the designers have a commitment to the problem, a firm understanding of a design process, and a willingness to operate as a team.
In this activity you will watch the Deep Dive documentary and record information related to the design process used in the redesign of a shopping cart.
Equipment
VCR or DVD player
Television
The Deep Dive DVD
Procedure
In this activity you will watch a group of professionals work to solve a design problem in just five days. Answer the following questions as you watch The Deep Dive. A class discussion will take place following the broadcast.
1. “From the buildings in which we live and work, to the cars we drive, or the knives and forks with which we eat, everything we use was designed to create some sort of marriage between _________________ and _________________.”
2. The folks at IDEO state that they are not experts in any given area. But they do claim to be experts on the ____________________, which they apply to the innovation of consumer products.
3. After the team of designers is brought together, introduced to the problem, and informed they have five days to “pull it off,” what phase of the design process do they immediately engage in?
4. Give two examples of what the team members did during this phase.
a.