Ad Analysis: Nutrisystem

There is an abundance of ads in magazines that may not pertain to you at all. But, there are those few ad’s some see while skimming through a magazine while in line to check out at the grocery store that catch your attention. Many will look at the ad while they are waiting in line, and some will even purchase the magazine as they are interested in what they are both seeing and reading. People will see many ads in magazines. Most with the intent to get one to purchase a product of some kind. While I was skimming through a magazine I purchased at the store, the ad that caught my eye was a weight loss ad. The product is called NutriSystem, which is targeting people who are looking for a weight loss program that has many of the same benefits as NutriSystem does. The ad’s target audience doesn’t have a certain age group. It appeals more to individuals who are looking for a weight loss program and would like to learn how to live a healthier life. Throughout the ad, one will be able to see before and after pictures of people who are using their product, how much weight they lost and how long it took them, and will also see the different meal
The reading that caught my eye was the saying that was in bold purple lettering stating “eat the foods you love.” When people think of diets, they think of not eating much and starving. This ad reassures one they will be able to eat the foods they love and feel full while eating healthier. It also goes on to provide the possible buyer with information such as having personalized meal plans that provide high protein, high fiber, and low-glycemic “good carbs.” There are countless diets out there you could potentially choose from but the NutriSystem ad contains a sufficient amount of information on one piece of paper. After reading over this ad, one will be able to gain a better understanding on what the product has to