Covergirl is a cosmetics brand and it collaborated with Walt Disney’s Star Wars movie to launch a new line of makeup targeted for women who are fans of the Star Wars franchise. After reading Lisa Wade’s reflection on the comparison between the ad campaigns for Covergirls’ Star Wars edition makeup line, there are a few sociological observations I would personally like to include after seeing the advertisement.
The advertisement does not fully reflect the audience of the Star Wars fandom. There are little girls to elderly women who appreciate the series, but neither of the four pictures display a range in age. All four models appear to look like they are in their twenties, have a light skin tone,