Preview

Adidas

Powerful Essays
Open Document
Open Document
1128 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Adidas
-------------------------------------------------
ADIDAS AG

Table of contents The internal Environment: 2 Men 2 Working conditions: 2 Money 3 Machinery 3 Materials 3 Micro environment: 4 Consumers 4 Shareholders 4 Local authorities 4 Enviromentalists 4 Suppliers 4 Supplier factories by region 2010 5 Macro Enviroment: 5 Economic factors 5 Technological factors 5 Socio cultural factors 5

Adidas is one of the best known sportswear brands in the entire world.

The internal Environment:
Men

Adidas has got more than 40.000 employees worldwide.

The Executive Board is composed of four members who reflect the diversity and internationality of the Group. Each member is responsible for a major business area within the Group.

Herbert Hainer - CEOGermany | Glenn BennettU.S.A. | Robin J. StalkerNew Zealand | Erich StammingerGermany |

The Supervisory Board of Adidas AG - in accordance with the German Co-Determination Act (Mitbestimmungsgesetz - MitBestG) is composed of twelve members, of which six members are elected by the Annual General Meeting and six members are elected by the employees.
Working conditions:

The people are crucial (äußerst wichtig) to their success. Achieving their goal to be the global leader in the sporting goods industry depends on the talents, enthusiasm (Begeisterung) and engagement of the employees. They aim to develop staff with opportunities for career progression, while striving to create a climate that celebrates diversity. The way they reward their staff has to be fair and related to our, and their, achievements. Employees have a responsibility to adhere to the Employee Code of Conduct; and as an employer they have the responsibility to ensure their health and safety. And they look after their employees by promoting global mobility, helping staff achieve a healthy work-life balance, and offering access to a wide range of company sports activities.

There are several allegations,

You May Also Find These Documents Helpful

  • Good Essays

    Executive team have 5 different people within all with different roles. There is the chief executive; director youth and communities, director of property and director of sport. Another way it is structured is their main board which is consisted of 12 individuals.…

    • 950 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Unit 1 Business Ao1

    • 2762 Words
    • 12 Pages

    “To provide a working environment where there is a concern for the welfare of each member of staff, where all have opportunities to develop their abilities and where each is well rewarded for their contribution to the success of the…

    • 2762 Words
    • 12 Pages
    Powerful Essays
  • Satisfactory Essays

    There are 11 people in the board of directors and 9 of them were external member, which called no-management directors. The directors are full of experience in different aspects; they are closely working together to ensure the company is in the right track.…

    • 394 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Anheuser Busch/in-Bev

    • 5914 Words
    • 24 Pages

    * To build a high-performing, diverse workforce, while providing a safe, productive and rewarding work environment, in which all our employees can benefit.…

    • 5914 Words
    • 24 Pages
    Powerful Essays
  • Good Essays

    CIPD Assignment 3HRC

    • 1018 Words
    • 5 Pages

    Their aim is to ensure that the organisation employs the right balance of staff in terms of skills and experience, and that training and development opportunities are available to employees to enhance their performance and achieve the employee’s business aims.…

    • 1018 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Unit 510 1

    • 1545 Words
    • 4 Pages

    Providing the highest quality of life for our employer empowering them to make their own choices and ensuring their inclusion in the community…

    • 1545 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Employees are provided with equal opportunity, a climate conductive to a high degree of personal development, economic satisfaction, and an opportunity for personal involvement of all employees.…

    • 642 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Nike & Reebok

    • 4042 Words
    • 17 Pages

    In 1964 in Oregon, Phil Knight and Bill Bowerman join together to make a new enterprise; each contributed about $500 to the partnership. The company started bringing low priced and high tech athletic shoes from Japan to replace the German domination of athletic shoes in the industry. In 1971, a graphic design student created the Swoosh trademark for a $35 fee. In the same year Jeff Johnson, Blue Ribbon Sports ' first employee, made his most durable contribution to the company in coming up with a new name, Nike, after the Greek goddess of victory. NIKE is the world 's #1 shoemaker and controls over 20% of the US athletic shoe market.…

    • 4042 Words
    • 17 Pages
    Powerful Essays
  • Powerful Essays

    The board consists of eighteen members located across the United States. They are or have been CEO 'sof major corporations and organizations. There are also eight committees: Audit and Risk Management Committee, Quality and Regulatory Compliance Subcommittee, Board of Trustees of the Endowment Fund, Compensation and Management Development Committee, Executive Committee, Governance and Board Development Committee, Investment Committee, Philanthropy Committee.…

    • 1578 Words
    • 7 Pages
    Powerful Essays
  • Best Essays

    The KPMG AG group is who audits Adidas. They audited Adidas on Feb. 15, 2011. Kozikowski & Wolper (2010) stated, “In our opinion, based on the findings of our audit, the consolidated financial statements comply with IFRS, as adopted by the EU, the additional requirements of German commercial law pursuant to § 315a (1) HGB and give a true and fair view of the net assets, financial position and profit or loss of the Group in accordance with these requirements. The Group management report is consistent with the consolidated financial statements and as a whole provides a…

    • 1135 Words
    • 5 Pages
    Best Essays
  • Powerful Essays

    Nike

    • 2209 Words
    • 9 Pages

    'Globalization ' is a slogan of key ideas for business theory and practice. It is often confusing; sometime used as a way of describing the spread and connectedness of production, communication and technologies across the world; the overlapping of economic and cultural activity; rather is also used to the efforts of the International Monetary Fund (IMF), the World Bank and others to create a global free market for goods and services; politically and potentially, damaging for a lot of poorer nations - is really a means to exploit the larger process; in the sense of connectivity in economic and cultural life across the world, has been growing for centuries. However, many believe the current situation is of a fundamentally different order to what has gone before. The speed of communication and exchange, the complexity and size of the networks involved, and the sheer volume of trade, interaction and risk give what we now label as 'globalization ' a peculiar force.( 1) With increased economic interconnection, some argue, multinational corporations. which rose the globalization of the 'brands ' like Coca Cola, Nike and Sony. Anthony Giddens (1990: 64) has described globalization as 'the intensification of worldwide social relations which link distant localities in such a way that local happenings are shaped by events occurring many miles away and vice versa '. This involves a change in the way we understand geography and experience localness. As well as offering opportunity it brings with considerable risks linked, for example, to technological change. . Globalization, thus, has powerful economic, political, cultural and social dimensions.…

    • 2209 Words
    • 9 Pages
    Powerful Essays
  • Satisfactory Essays

    Trouble in Paradise

    • 841 Words
    • 4 Pages

    • Knitting company in China • Joint venture (50/50) between Sozhou First Textile Company and Heartland Spindle Company • 3 acquisitions of money losing companies • Profitable in a slump market • 2.300 employees (1995: 400) • No own national brand • Success mainly based on expansion and quality management…

    • 841 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    Since an early age, the Boy Scouts of America has instilled the values of honesty, respect, and how to get along with others. As I assimilated the Scout Law and Oath into my core principles I saw how it led me through everyday life. The values I learned while working towards my Eagle Scout, such as outdoor skills, the desire to serve, leading effectively, and the chance to grow as a person, have molded me into the man I am today. Scouting has been a large part of my life. Ever since I came home that day in first grade with a flyer for Cub Scouts, I have remained active in the scouting program.…

    • 463 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Nike Shoes

    • 24818 Words
    • 100 Pages

    Since the late 1980s, Business School marketing professor Itamar Simonson has looked for ways to understand how consumers make choices. Much of his work debunks the accepted theory that giving consumers what they want and making a profit are the most basic principles of marketing. Customers may not know what they want, and second-guessing them can be expensive, says the professor who teaches MBA and PhD marketing and consumer decision-making courses. In Simonson's words, “The benefits and costs of fitting individual customer preference are more complex and less deterministic than has been assumed”.…

    • 24818 Words
    • 100 Pages
    Powerful Essays
  • Satisfactory Essays

    Adidas Company

    • 466 Words
    • 2 Pages

    I think this company using pull marketing. There are several reasons that I think that this company using pull marketing because for their strategy they use performance as central group value, leveraging opportunities across brand portfolio and extending innovation and design leadership.…

    • 466 Words
    • 2 Pages
    Satisfactory Essays

Related Topics