It is widely accepted that advertisement plays an important role in today’s society and our life style. Since the advertising is ubiquitous, it also affects and influences people in thought-provoking and encouraging ways to get action after they are exposed to a certain advertisement. People also tend to buy any particular type of product pertaining to the feeling vis-à-vis the extent to which of how they feel about that product. In general, the advertisement may provide only a glimpse in order to attract viewers’ attention, or to entice them to buy a certain product. In doing so, the advertisement will be stuck in their minds. This is considered the nuts and bolts of the advertising objective because of the information to which the medium try to convey. As can be seen from two printing advertisements, the composition between two brands of the same type of product can be highlighted and differentiated in the following details.
On account of inducing and grabbing people’s attention nowadays, many products and its advertisements in general use emotional and sexual appeal. Therefore, the composition between two perfume printing advertisements; “DKNY Be Delicious” and “Diesel Fuel for Life” underline some sort of various compositions in terms of layout, imagery, mood and tone, attitude, branding, and target customers, since they believe that the more differences leads to more sales volume reinforcement. To be more specific, these advertisements offer different meaning and composition. In addition, the composition of advertisement is considered a sine qua non to differentiate and to emphasize characteristics among each product. In response to this point of view, there are a few categories that I would like to elucidate.
According to the advertisements, both products intend to introduce the new line of perfume by using sexual appeal. These images can be used to tantalize