Partnerships with ad corporations such as Coca-Cola, Nike, Burger King, and Ford are a necessity for cash-strapped schools to improve their sports and extracurricular …show more content…
For example, many schools enforce students to watch Channel One news, which is composed of more logos than news when students could be learning another language or gain a new skill in an elective such as pottery. A school should be a haven for learning, but repeated exposure to "Cover Girl" and "McDonald's" signs intrude into a child's mindset. Going to a "Channel One library" may distract a child from learning and make the school lose its educational integrity. In addition, the company could portray a negative image that the school does not intend, for example, a school partnering with a cigarette company or the company might ask for too much in return. All these problems have a solution. The Channel One News program should be a voluntary course and the school should only use advertisements that give a positive message to students. Moreover, ads should only be placed in areas that will not distract students from learning in the classroom and in the library, such as the hallways or the lunchroom. Regarding which companies the school partners with should be put up for a vote between the parents of the students who go to that particular school. Control is the key for schools to benefit from these corporate