For corporations, sponsoring a school’s sports teams or facilities is a way of community outreach, where for a good turn, a company’s name and logo are disseminated more freely among the populace. For schools, sponsorship is a way to pick up extra cash-to buy books, renovate classrooms or make sure the soccer team has up-to-date equipment. In most public school systems, the taxpayers can’t provide all that. While cities cry foul for the supposed corporate “brainwashing” that takes place when a business writes a check to a nonprofit, it is quite clear they are the beneficiaries of such generosity. Sure, giving away money is a smart public relations move, as it often garners a newspaper article or two and the logo stamped on a kid’s t-shirt, but this is a far cry from the monopolization of the mind that some are so worried about.
Here’s exhibit A. At my high school. The football team wears under-Armour exclusively. AS a bulk package from a smaller company, the athletic department gets a discount, and is able to provide uniforms at considerably lower expenses than if individuals purchased everything on their own. The “cost” of corporate influence is a small “UA” under the collar of every kid’s t-shirt, Under Armour’s marketing department gets a slap on the back for successful outreach to an important consumer group, and both sides are satisfied. The relationship is mutualistic the corporate “parasite” is AWOL.
Exhibit B: my previous high school. As a freshman, I attended a small, Catholic school, with a student body of roughly 300 students. What kept the doors open and the lights on was partially from tuition, but that barely made a debt in overall costs. In the gym were about twenty billboards of moderate size with a logo. A phone number, and a tag line for the business that provided financial support to the school. Thanks to the businesses, who gave a little tog et a little, the place was still running last time I checked.
Despite these