advertisement
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| MILK & JUICE MARCH ’11
JUICE MARCH ’11
RETAIL
The importance of
advertising by Fidelis Zvomuya
It seems as if advertising is everywhere these days: on billboards, trucks, cars, trees, in the media and on almost every electronic device we may own.
As companies increasingly compete for the attention of their market, the advertising industry is growing rapidly, despite many companies’ efforts to curb costs in this regard, and sales messages in the form of advertising are finding their way into and onto just about every surface of unmarked space.
The main aim of advertising is to sell; it helps business, as well as the economy, to prosper and makes the consumer aware of the various choices that are available.
According to Mike van Rooyen, a leading marketing and public relations consultant, advertising is of great importance in our world of increasing competition – and it is important to both the seller and the buyer.
Not only does it introduce new products and different brands or versions of the same product type to the general public, but as
Mike explains: “It informs prospective buyers about the qualities of each brand so that they can make their choice. It is through advertisements that we come to know of new services and products.
“Advertising plays a huge role in every business’ sales strategy and the trend now is that companies are incorporating this into their overall business strategies and plans,” he says.
Targeting people's emotions has always been a crucial factor in the advertising world. However, Mike says that due to the ever-changing nature of the industry, with constantly developing new trends, it is crucial to keep the following key elements top of mind:
• alue addition, v • elationships, r • reativity, c • eeping it local and k • he introduction of new digital messages. t Mike says that creative ideas are the backbone of any successful advertising campaign. The
| MILK & JUICE MARCH ’11
JUICE MARCH ’11
RETAIL
The importance of
advertising by Fidelis Zvomuya
It seems as if advertising is everywhere these days: on billboards, trucks, cars, trees, in the media and on almost every electronic device we may own.
As companies increasingly compete for the attention of their market, the advertising industry is growing rapidly, despite many companies’ efforts to curb costs in this regard, and sales messages in the form of advertising are finding their way into and onto just about every surface of unmarked space.
The main aim of advertising is to sell; it helps business, as well as the economy, to prosper and makes the consumer aware of the various choices that are available.
According to Mike van Rooyen, a leading marketing and public relations consultant, advertising is of great importance in our world of increasing competition – and it is important to both the seller and the buyer.
Not only does it introduce new products and different brands or versions of the same product type to the general public, but as
Mike explains: “It informs prospective buyers about the qualities of each brand so that they can make their choice. It is through advertisements that we come to know of new services and products.
“Advertising plays a huge role in every business’ sales strategy and the trend now is that companies are incorporating this into their overall business strategies and plans,” he says.
Targeting people's emotions has always been a crucial factor in the advertising world. However, Mike says that due to the ever-changing nature of the industry, with constantly developing new trends, it is crucial to keep the following key elements top of mind:
• alue addition, v • elationships, r • reativity, c • eeping it local and k • he introduction of new digital messages. t Mike says that creative ideas are the backbone of any successful advertising campaign. The