A Advertising

9) Aurora Foods Inc. markets Log Cabin, Mrs. Butterworth's, and Aunt Jemima brands of pancake syrup. Aurora is most likely to use a _____ approach to developing creative strategy for each brand. A | inherent drama | B | brand image | C | unique selling proposition | D | positioning | E | repositioning |

9) Aurora Foods Inc. markets Log Cabin, Mrs. Butterworth's, and Aunt Jemima brands of pancake syrup. Aurora is most likely to use a _____ approach to developing creative strategy for each brand. A | inherent drama | B | brand image | C | unique selling proposition | D | positioning | E | repositioning |

Answer Key: Chap 9
1)A
2) B
3) A
4) A
5) A
6) A
7) D
8) B
9) C
10) D
Answer Key: Chap 9
1)A
2) B
3) A
4) A
5) A
6) A
7) D
8) B
9) C
10) D
Answer Key: Chap 8
1) D
2) C
3) C
4) B
5) C
6) B
7) A
8) B
9) D
10) D

Answer Key: Chap 8
1) D
2) C
3) C
4) B
5) C
6) B
7) A
8) B
9) D
10) D

10) Which of the following statements is true about the relevance of ads? A | Ad-to-consumer relevance refers to situations where theadvertised brand of a product or service is of personal interest to consumers. | B | Brand-to-consumer relevance refers to situations where the ad containsexecution elements that are meaningful to consumers. | C | Brand-to-consumer relevance could be achieved through making use of celebrities with whom consumers identify. | D | Relevance can be viewed in terms of the degree to which an advertisement provides information or an image that is pertinent to the brand. | E | The use of visual images and other execution techniques that capturetheir interest and attention of the consumers help in increasing brand-to-consumer relevance. |

10) Which of the following statements is true about the relevance of ads? A | Ad-to-consumer relevance refers to situations where theadvertised brand of a product or service is of personal interest to consumers. | B | Brand-to-consumer relevance