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Advertisement and Vice Product

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Advertisement and Vice Product
Jeffrey Chau Zi Hao
English 1A
Ms Valarie Fong

“Vice” Product and Advertisement When is the last time you go to order a burger in fast food shop? And recently have you ever went to a convenient store and purchased a pack of cigarette? Nowadays advertisement of fast food, tobacco and alcohol product are catchy in magazines, newspapers, TV commercials or bus stop stations and it seems these products have become part of our daily lives. Fast food, tobacco and alcohol products are advertised as our “trusted friends” and fast food, tobacco and alcohol companies are targeting not only adults but also teenagers and children to be their potential customers. What are the possible adverse effects brought by these “vice” or unhealthy products to us and our young generations? It is a known fact that consuming too much fast food, tobacco and alcohol can link to certain health problems such as obesity, diabetes, coronary heart disease, high blood pressure, strokes, elevated cholesterol intake and related cancers. In fact, it is estimated in 2010 there are 222,520 new cases of lung cancers and the number of deaths from lung cancer is 157,300. Cigarette smoking accounts for at least 30%of cancer death and 87% of lung cancer. Excess consumption of alcohol drinking is the key factor for developing certain cancer and this may increase the risk in having lung cancer. Nevertheless, the issue of consuming too much fast food have drawn the attention of the public too as it contributes the tripled rate of overweight among adolescents and the doubled rate among small children since the 1980s. Despite of such threat to the health of the public by excess consumption of such fast food, tobacco and alcohol products, why is the public still spare their money on purchasing such health-risking product?
( Rpgger Parloff, “ Is Fast the nest tobacco? For Big Food, the supersizing of America is becoming a big headache, Fortune Magazine, 8/3/2000, page 1 paragraph 1 and 3 ) Perhaps the



Cited: Rpgger Parloff, “ Is Fast the nest tobacco? For Big Food, the supersizing of America is becoming a big headache, Fortune Magazine, 8/3/2000, page 1 paragraph 1 and 3 Eric Schlosser, Fast Food Nation, Harper Perennial, USA, 2005, page 262) Science Daily, “Ban on fast food TV advertisement would reverse childhood obesity trends, study shows, 1/27/11, < http://www.sciencedaily.com/releases/2008/11/081119120149.htm > Marianne Lavelle, “An Anti-smoking Ad vs. New Cigarette Marketing Ploy”, page 2, paragraph 10

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