Anywhere a person looks, he will always see some form of advertisement. In fact, billboards, posters, fliers, and other print media are visible almost everywhere. Basically, all these promotional materials aim to inform people about the existence of a certain product or service. In addition to that, promotional materials like posters and billboards seek to communicate a message to society.
Every print advertisement carries a specific message that is associated with the marketing objective of the sponsor. With its creativity of presentation, advertisements done in print media usually influence the way people think about a product, service, or idea. Mostly, advertisements aim to affect the purchasing decision of the consumer market. Indeed, advertising has proven to be a powerful force in terms of persuading society to patronize the product, service, or idea that a firm is selling.
They are the best barometer to judge the nature of the society and keep us up to date with the changing trends. Commercials provide general awareness and valuable information about the goods and services available to the consumer. Ads are powerful means of communication during crisis and aid in solving social issues. They are the quickest means of communication between the government and the common people.
In India, every year, the government advertises in radio, TV and newspaper to get their children Polio vaccination if they are between zero to five years. The success rate has been over 80 %. Again, without commercials, this would not have been