We Can Do It ! By J. Howard Walker

According to Wikipedia Foundation, “”We Can Do It!" is an American wartime propaganda poster produced by J. Howard Miller in 1943 for Westinghouse Electric as an inspirational image to boost worker morale.” During the World Wars the government required most of the population to join the force in order to defeat their enemies. Millions of women were encouraged to join the work force that were previously done by men. This advertisement was directed towards women to come join the work industry in order to maintain the community and to help keep things running as normal. According to Business Dictionary, “Advertising is the activity or profession of producing information for promoting the sale of commercial products or services.” Each advertisement has an intended message to a
It was encouraging women to join the workforce saying that they could accomplish anything a man could do. It was mainly targeting women who weren’t already in the work force. “The advertisement glorified and glamorized the roles of working women and suggested that a woman’s femininity need not be sacrificed”, according to “We Can Do It! Rosie the Riveter.” Women were portrayed as confident, attractive, and successful throughout these posters and films. On the poster, a woman was dressed in overalls with a red bandana tied around her head while she is posing with a serious facial expression, lifting up her arm showing off her flexed muscle. Above her head was a speech balloon that stated, “WE Can Do It!” It became a symbol of patriotic womanhood. The woman was posed as a strong and independent woman. Just like the women who would choose to work made an independent choice over their husbands that refused to give their permission for women to become more than a stay at home wife. It was call to middle-aged women to come out and prove they were