Advertising
EXECUTIVE SUMMARY
Fair complexion is the dream of almost every woman in Pakistan. The fairness cream industry has a lot of potential in our country as women are naturally attracted towards a fairer complexion. There is a perception among the females that these fairness creams have side effects as these creams are not made from natural materials. Chemicals are the main ingredients in these fairness creams which are really harmful for the skin. This is our main key insight and that is why our cream PERFETO is made up of natural ingredients.
Having a healthy radiant skin is every woman’s desire this drive starts from a very young age. Perfetto is a high end brand designed for the beauty cautious who have an inclination towards natural products. We will focus on social class above B, as they would have the spending power and the urge to choose natural products over chemical based products. Perfetto will target women aged between 16-24, who believe in feminism and want to portray them as confident. Using healthy products is a going trend all over the world; Perfetto wants to build its brand on this insight. To make the brand popular and acceptable as early as possible we will target the people who are trendy and seek natural products. These people will be our main drivers as they will help boost the products acceptance and image. Our product promises to deliver permanent fairness. As the market of fairness cream is in its mature stage, all the whereabouts and the reservations which females have against fairness cream is known and we can directly work on these whereabouts in order to create a point of differentiation. Perfetto will have a competitive advantage over its competitors as it stands for a natural product. Companies that do not reflect their people’s best vision and values in their actions will wither in the market place. Perfetto will be able to establish a strong image in the long term.
Perfetto is being launched with an annual advertising budget of
Fair complexion is the dream of almost every woman in Pakistan. The fairness cream industry has a lot of potential in our country as women are naturally attracted towards a fairer complexion. There is a perception among the females that these fairness creams have side effects as these creams are not made from natural materials. Chemicals are the main ingredients in these fairness creams which are really harmful for the skin. This is our main key insight and that is why our cream PERFETO is made up of natural ingredients.
Having a healthy radiant skin is every woman’s desire this drive starts from a very young age. Perfetto is a high end brand designed for the beauty cautious who have an inclination towards natural products. We will focus on social class above B, as they would have the spending power and the urge to choose natural products over chemical based products. Perfetto will target women aged between 16-24, who believe in feminism and want to portray them as confident. Using healthy products is a going trend all over the world; Perfetto wants to build its brand on this insight. To make the brand popular and acceptable as early as possible we will target the people who are trendy and seek natural products. These people will be our main drivers as they will help boost the products acceptance and image. Our product promises to deliver permanent fairness. As the market of fairness cream is in its mature stage, all the whereabouts and the reservations which females have against fairness cream is known and we can directly work on these whereabouts in order to create a point of differentiation. Perfetto will have a competitive advantage over its competitors as it stands for a natural product. Companies that do not reflect their people’s best vision and values in their actions will wither in the market place. Perfetto will be able to establish a strong image in the long term.
Perfetto is being launched with an annual advertising budget of