Develop A Media Plan Task 1
Name – Rajwinder kaur
Student id- STD03881
Assessment task- 1
Assessment title- Case study of Eywa product
Assessor name- Merain
Unit name- BSBADV507B Develop a media plan
Due Date- 15/11/14
Submitted date –15/11/14
Contents
Index Page no.
Introduction………………………………………………………………………………3
Characteristics of the target audience ……………………………………………….3
Consumer profile…………………………………………………………………………3
Analysis marketing factors……………………………………………………………..4
Creative requirement of the advertising message…………………………………..4
Product merchandising requirements…………………………………………………5 Identify any relevant local national or international legislations standards…….5
Develop a media plan
Introduction
I am going to define the EYWA company media requirements. And as well as identifying target audience and consumer profile, analysis the product market factor of the EYWA Company. Analysis the creative requirements of an advertising message and identifying media merchandising requirements , confirm the media budget and legal and voluntary constraints of the company of EYWA.
2. Characteristics of the target audience from the advertising brief. Earth sprite products are 100% natural and effective reasonable and innovative.
The target audience consist of woman who are beauty conscious and who are looking for natural products. They are aware of the adverse effects of chemical-based skin care products. They are looking for natural products which are good value for money and will their skin looking rediant and help fight aging.
3. Prepare a detailed consumer profile EWYA Company Demographic information
Gender – Females
Age – 25-54
Marital status: half of married and half of single
Level of educational attained: females professional, Wives of professional
Income -
Student id- STD03881
Assessment task- 1
Assessment title- Case study of Eywa product
Assessor name- Merain
Unit name- BSBADV507B Develop a media plan
Due Date- 15/11/14
Submitted date –15/11/14
Contents
Index Page no.
Introduction………………………………………………………………………………3
Characteristics of the target audience ……………………………………………….3
Consumer profile…………………………………………………………………………3
Analysis marketing factors……………………………………………………………..4
Creative requirement of the advertising message…………………………………..4
Product merchandising requirements…………………………………………………5 Identify any relevant local national or international legislations standards…….5
Develop a media plan
Introduction
I am going to define the EYWA company media requirements. And as well as identifying target audience and consumer profile, analysis the product market factor of the EYWA Company. Analysis the creative requirements of an advertising message and identifying media merchandising requirements , confirm the media budget and legal and voluntary constraints of the company of EYWA.
2. Characteristics of the target audience from the advertising brief. Earth sprite products are 100% natural and effective reasonable and innovative.
The target audience consist of woman who are beauty conscious and who are looking for natural products. They are aware of the adverse effects of chemical-based skin care products. They are looking for natural products which are good value for money and will their skin looking rediant and help fight aging.
3. Prepare a detailed consumer profile EWYA Company Demographic information
Gender – Females
Age – 25-54
Marital status: half of married and half of single
Level of educational attained: females professional, Wives of professional
Income -